Babymoon Survey Reveals New Trends

Online, February 22, 2010 (Newswire.com) - FOR IMMEDIATE RELEASE
Media information:
Kim Pierce, Barefoot & Pregnant
(817) 808-8569; kim@piercepr.com
Samantha Trenk, Fit Pregnancy
(212) 545-4896; strenk@amilink.com
Jacalyn Lee, The Knot Inc.
(212) 219-8555 x1013; jacalyn@theknot.com

BABYMOON SURVEY REVEALS NEW TRENDS
Biggest Babymoon Ever Event Emphasizes Romance and Affordability

CORTE MADERA, Calif. (Feb. 22, 2010) - According to a recent online survey* of nearly 7,000 expecting women, 30% plan to take a babymoon vacation, and those who haven't committed yet still may (41%). For many, a key factor is affordability (65%). Of those polled, only 29% do not plan to take a babymoon getaway. To meet the needs of expecting couples during the year's most romantic month, Barefoot & Pregnant, Fit Pregnancy and TheBump.com are hosting the Biggest Babymoon EverSM at Hotel Los Gatos & Spa Elia in Los Gatos, Calif. February 26-28, 2010.

Of those planning a babymoon, 91% plan to vacation with their partners; 51% plan to travel in their 2nd trimester; 73% plan to stay in the U.S.; 35% plan to stay at a hotel & spa (followed by destination resort at 20%); 41% plan to vacation 2-3 days; and 62% plan to spend $1000 or less.

To draw attention to healthy pregnancies and the importance of spending time with your partner before baby arrives, the Biggest Babymoon Ever suits the varying budgets and needs of expecting couples from around the world, while providing pampering and fitness, expert advice and consultations from world-famous authors and industry specialists, and prizes. Couples may purchase the three-day/two-night getaway, a special one-day/one-night package or a day pass.

Depending on length of stay, the relaxing getaway weekend will be filled with spa services, shopping and mouthwatering dining. Some of the special weekend events include:
• Spa services, belly casting, maternity photography (spa services available with overnight packages only)
• Preparedness advice from Fit Pregnancy Editor-in-Chief Peg Moline
• Pregnancy Basics seminar with Tori Kropp, author of The Joy of Pregnancy
• One-on-one fashion consultations from Ingrid of Ingrid & Isabel
• Fitness class with expert Tracey Mallet
• Nutrition advice from author Elizabeth Irvine
• Presentation on cord blood banking
• Giveaways worth up to $4,500:

o Stroller giveaway
o Baby monitor, bottles and pacifiers giveaways
o Books, journal and picture frame giveaways
o Welcome baskets, gift bags and door prizes

To make the first annual Biggest Babymoon Ever affordable for expecting women from around the world, three-day/two-night babymoon packages are available at a 33% discount (the cost is $1,000 ~ a $500 savings). A special two-day/one-night "locals" package is $600, and day passes are $25. To reserve an overnight stay or to purchase a day pass, pregnant couples should visit spa.barefootandpregnant.com, email spaelia@jdvhospitality.com or call the hotel directly at (409) 335-1777.

Pregnant couples will revel in their surroundings. A distinctive boutique hotel and certified green property, Hotel Los Gatos is a short drive from the soothing Santa Cruz coast. Nestled in historic downtown Los Gatos at the base of the Santa Cruz Mountains, the 72-room property is a rich addition to a charming community. The result of unique vision and years of planning, the villa oasis reflects a mix of old California charm and Mediterranean flavor, with lush courtyard gardens, flowing fountains and terra cotta walls.

About Barefoot & Pregnant
The first and most respected maternity spa program in the U.S., Barefoot & Pregnant has always been about community - a trusting environment where expecting moms can kick off their shoes and relax. As a natural extension of that philosophy, Barefoot & Pregnant launched www.BarefootandPregnant.com, an online community for expecting moms. By offering everything from babymoon packages and world-class spa services to online social networking, information and tools, Barefoot & Pregnant strives to be the preeminent maternity resource. Consumers seeking more information can call (415) 388-1777.

About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and The National Enquirer. In addition to print properties, AMI manages 14 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

About TheBump.com
From TheKnot.com, TheBump.com gives first-time parents the inside scoop on fertility, pregnancy, birth, and babies with stage-by-stage advice, stylish ideas, local resources, interactive tools, and a savvy online community. TheBump.com is a division of The Knot Inc. (NASDAQ: KNOT).
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*Survey results available upon request.