AYB Releases Podcasts on How to Market Your Business with LinkedIn

Online, June 3, 2012 (Newswire.com) - AYB (AutoPilot Your Business) is a full service Digital Marketing Agency. It offers Social Media Management, Email Marketing, Shopping Cart Setup, SEO, WordPress Websites, Landing Page Creation, Membership Site Creation and Maintenance, Automated Webinars, Product Creation, and Affiliate Systems.

Recently, AYB (AutoPilot Your Business) offers linkedin marketing for business. LinkedIn is still the number-one place to market any business. LinkedIn is a popular social network for professionals. Check out the resources listed on this page for tips on how to use LinkedIn for business and marketing.

With the unending number of social networking sites that have sprung up recently, trying to select the most worthwhile for a business can be a daunting task.

However for small business owners, one of them stands out. Created in 2003, LinkedIn is the ONE social network that caters specifically to entrepreneurs
The goal for any businessperson joining LinkedIn is not to add friends and swap stories and pictures, but rather, to make new business connections. In addition, LinkedIn marketing has its own complex set of rules.

In just the past 5 years, LinkedIn has done wonders for small business marketing. Below are few reasons why it's dominating the international business scene:

• First and foremost, marketing with LinkedIn is either free or relatively low cost.
• Once a LinkedIn marketing strategy is in place, it is not time consuming to update pages.
• It is possible to reach a large international audience through using LinkedIn as a marketing tool.
• Small businesses can network via personal connections or B2B.
• It starts with having an attractive profile. Focus on building the "Know, Like, Trust Factor", not on selling the products or services. Understand that consumers need to know, like and trust a company before they purchase any of its products.
• Build networks. LinkedIn offers 4 ways to do that fast through the Contacts/Add Connections option.

LinkedIn has since evolved and has created endless opportunities for small businesses.

• The basic plan costs nothing. Companies just have to require their employees to register and then follow the company's main page to create a fan base.
• Links to other social media. Yes, creating a company page on LinkedIn is free, but it is limiting compared to Facebook. But through personal status updates and posting links, company profiles can link to other social media outlets.
• Personal connections: Put a Name to a Face. In a technology-driven world where personal relationships are the key to small businesses, LinkedIn adds that personal touch.
• Applications! Part of the LinkedIn marketing strategy is posting upcoming events, company news, PowerPoint presentations, and creating polls relevant to the industry. It's all available through the free applications provided by the site. Digitally enhance your marketing material at no cost.
• Join Groups. Groups are one of the best ways to expose a company. Join groups related to the industry the business is under. Then, contribute to discussions or start a new one, post a link and share. This increases the number of followers for a page.
• Sell talents. This is perhaps what separates LinkedIn from other social media sites. What makes up a company? The people, of course. Use LinkedIn to showcase company talent. Once employees link themselves to the company, ensure their profiles showcase industry talent.

If you have followed and done the steps above, then you are ready to get real results from LinkedIn Marketing.

Small businesses need this social media tool to highlight their company's USP (Unique Selling Proposition), showcase marketing material at little or no cost.

Now, the only challenge in the entire LinkedIn marketing strategy; how to get people to follow the company? Well, employees and especially top management need to be involved. Update regularly, participate in discussions and groups and use the analytics to track the performance.

Remember: the goal of a LinkedIn marketing strategy is not profit, its connections. And small businesses certainly should know the importance of networking.