Aviatech Solidifies Leadership In The Franchise Industry
Online, June 25, 2010 (Newswire.com) - SAN DIEGO, CA - Aviatech LLC grows their presence in the franchise community and interactive marketing world with the announcement of several new clients and strategic marketing campaigns.
Aviatech will launch new brand marketing campaigns this summer for Mr. Rooter® Plumbing, Rainbow International Restoration and Cleaning, Jani-King Commercial Cleaning, and CertaPro Painters California franchisees. The campaigns will be tailored to the specific needs of the companies, and will be promoted through a variety of mediums including television, print, online advertising, website development, social media and SEO.
Mr. Rooter Plumbing is a division of The Dwyer Group, Inc. based in Waco, TX, with 300 franchisees throughout the US and Canada. After a lengthy RFP process, Aviatech was selected as the new Advertising Agency of Record for the company. A second Dwyer Group company, Rainbow International®, has also named Aviatech Agency of Record to build their brand presence. Rainbow International franchises offer water, fire, and smoke damage restoration services to customers throughout the US, Canada, UK and Germany.
Jani-King is the leader in global Commercial Cleaning, with over 12,000 franchisees and more than 120 regional offices in 20 countries. In 2009, Aviatech designed and built a highly interactive, international website for Jani-King. Aviatech's services to Jani-King will include a major SEO and social media program in 2010.
CertaPro Painters, the largest painting company in North America, turned to Aviatech to develop a localized and integrated marketing campaign in the California marketplace. Additionally, an innovative, highly localized social media & SEO program is driving business for CertaPro's other local markets.
Aviatech has experienced a surge of new business this year, leveraging opportunities presented by an improving economy to expand their services within the franchise industry. Dwight Gould, CEO of Aviatech stated: "We're elated to further expand our services with each of these great brands. We've built our business by growing our clients' business through interactive advertising and marketing, and we look forward to continuing that legacy as we launch innovative new brand marketing programs for these companies."