Atlantic Coast Events Uses the Benefits of Customer Service

The Atlantic Coast Events management team has been making customer service a key focus of their training. Lauren, the firm's president, revealed that this has helped them achieve greater results with their campaigns.

​The sales and marketing company is known for its highly personal marketing techniques. The team’s methods provide them with a unique amount of customer contact. As such, Lauren has made it a priority to ensure they are delivering the best customer service. This has produced impressive results for the products they represent.

“People simply want to feel appreciated,” she asserted. “We want every consumer we interact with to feel valued and appreciated. I believe that achieving this goal is how we are able to make sure people keep coming back. Repeat business is the bedrock of any brand’s growth, so ensuring that is definitely worth the investment.”

"People simply want to feel appreciated,"

Lauren , President

Lauren also indicated that Atlantic Coast Events has helped many companies establish strong market presence, even against competitors with lower prices. She credited this accomplishment to a focus on creating quality consumer experiences.

“This approach also makes my team feel good,” Lauren added. “I think everyone wants to be treated like a person and ultimately enjoys treating others the same way. It can be easy for businesses to slip away from this. However, if the management team keeps things focused on customer appreciation, everyone will benefit.”

Atlantic Coast Events’ President Reveals Customer Service Techniques

Excellent customer service is not easy to achieve. Lauren said that she has used several different techniques at Atlantic Coast Events to develop a focus on customer appreciation. The most significant of these has been training on active listening. She has followed this up by creating business goals that reflect the importance of listening.

“Customers want to be heard,” Lauren pointed out. “We are in a position to fulfill that desire. The key to it all is truly wanting to help people. We have focused a lot of our metrics on long-term impact.”

She added that she has made investigating customer issues more important for her team. This is another way they demonstrate that they are listening to what customers have to say.

“Of course, a lot of interactions with customers get a bit repetitive,” Lauren continued. “I think it is important for our team members to get in the mind-set of treating everyone like an individual. This means steeling yourself for dealing with repetition. It takes practice but the benefits definitely make it worthwhile.”

About Atlantic Coast Events, Inc.

Atlantic Coast Events, Inc. is committed to the creation and delivery of memorable interactive promotions that generate measurable growth and lasting consumer awareness in new markets. With the help of meticulous demographic research and market analysis, the firm’s advertising experts captivate target audiences. In doing so, they forge lasting connections between businesses and their customers, and exponentially increase returns. The company’s reputation for excellence in the industry has paved the way for rapid expansion, establishing a significant list of clients. For more information about how the company positions brands for maximum market saturation, visit atlanticcoasteventsinc.com today.