Asiance Announces Business Expansion in Southeast Asia
Asiance, a Korean digital agency is looking to launch their award winning services to clients in Southeast Asian markets. Asiance is focused only on global brands willing to enter into the Northeast Asian market.
Seoul, South Korea, March 14, 2015 (Newswire.com) - Asiance, a Seoul based global digital agency has announced that they will be bringing their award winning services to clients in Southeast Asian markets in Q2 2015.
Over the last ten years the company has gained exceptional expertise providing services to a variety of local and global clients, from Lacoste to American Express and Air France, from their headquarters in Korea. They have now become one of the most prestigious digital agencies in the industry in Northeast Asia and aim to leverage this experience to bring their services to clients in Southeast Asia.
Olivier Mouroux, Co-CEO explained that Asiance has built their reputation, through a track record of success in offering differentiated services to foreign clients with a focus on three key areas. Firstly, the company's user experience design and consulting have found them favor with global clients who already had strong brand recognition in the west, but needed effective localization to compliment global success. Second, Asiance's digital platform development methodologies have been built for Asia, while following global brand guidelines and best practices. Thirdly, Asiance has garnered the attention of both clients and industry experts for their ability to create marketing and branding content that has been designed for Asian markets.
Olivier Mouroux, CEO
"We have spent ten years growing the business and our capabilities in Northeast Asia and based on rapidly growing interest from our clients to offer our services in Southeast Asia, we have decided to launch officially in the region”, explained Co-CEO Ms. Bosun Kim, when asked why Asiance has decided to expand to Southeast Asia now.
Since the early days in 2004 the company has grown to a team of over 40 multinational digital specialists from Korea, France, Canada, Finland, and Australia. Asiance now provides digital consulting, platform development, and a range of tech-centric digital media marketing services. According to Kim the strength and uniqueness of Asiance lies within the strong technical marketing knowledge base brought from the west and combined with the localized knowledge that enables Asiance to provide a suite of services that are specific to the Asia Pacific region.
Asiance is specialized in providing services in the Asian market that answer the needs of international companies, primarily from the USA and Europe, who wish to broaden their scope in Asia. Kim explained that “Asiance’s expertise in building web marketing platforms for Asia comes from our extensive experience working with a number of major global brands. We have designed and rolled out their digital marketing strategies in Korea, Japan, and China. We have focused on building their digital platforms with a strong focus on acclimating to local digital environment and user behaviors that are often very different from what they would have been used to.”
Asiance is now gearing their expertise towards brands whose main venue for business expansion activities is Southeast Asian markets. These include Hong Kong, Singapore, and Malaysia initially, with the expectation that additional markets will be added as demand grows.
Olivier Mouroux, Co-CEO explained that Asiance has built their reputation, through a track record of success in offering differentiated services to foreign clients with a focus on three key areas. Firstly, the company’s user experience design and consulting have found them favor with global clients who already had strong brand recognition in the west, but needed effective localization to compliment global success. Second, Asiance’s digital platform development methodologies have been built for Asia, while following global brand guidelines and best practices. Thirdly, Asiance has garnered the attention of both clients and industry experts for their ability to create marketing and branding content that has been designed for Asian markets.
Kim believes that no other digital marketing agency in Asia has the powerful mix of expertise that Asiance can offer, combining best in class technical expertise, a wealth of local knowledge, and global vision.
As part of their own expansion Asiance will also offer a new concept in video production services which are optimized for high mobile and social video content consumption. Mouroux believes that this is a major global up-trend that Asiance has been developing solutions for over the last two years. “There is a huge need from marketers to create viral mobile videos quickly and cost effectively. Our new process will deliver this capability ahead of the curve in Asia, enabling our clients to stay at the cutting edge of marketing technologies, and ultimately reach their customers in the most effective means, taking into account rapidly developing opportunities with social media video contents.”
Kim believes that Asiance has benefitted from operating in Korea, which boasts the highest internet and smartphone penetration in the world. She says this experience has enabled Asiance to build and optimize highly technical branding and e-commerce platforms in Korea that present a huge opportunity for advertisers across Asia Pacific. “Through these technologies which we pioneered in Korea we aim to make a meaningful contribution to the Southeast Asian market. We relish the opportunity of delivering high impact digital marketing solutions in our new geographies and helping our clients gain the best possible returns from their investment with us,” she concluded.
About Asiance
Asiance is a digital agency established in 2004, and located in Seoul, South Korea. Asiance specializes in offering their global and local clients localized marketing services in the Asian region with the help of a multinational team of over 40 employees. The services of Asiance range from online marketing strategies to web content creation. As a technology focused agency, Asiance is pushing the boundaries of digital marketing by integrating new technologies such as NFC, Beacon, physical computing, and IoT into branding campaigns and commercial promotions. Since the establishment of the company, Asiance has worked with over 250 happy clients from Europe, USA and Asia.
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