Ascendance, Inc. Focuses Growth Efforts on Culture

Long Beach, CA, July 31, 2015 (Newswire.com) - ​For Ascendance, Inc., the team environment is everything. The firm’s leaders have taken an extremely proactive approach to managing their culture so as to provide a positive and empowering environment for everyone. Chala, the firm’s director, indicated that factors such as communication and synergy can make or break it. As such, they work hard to boost these areas. “In a competitive industry like ours, we can’t afford to falter,” she said. “That’s why we make sure we’re on top of these cultural qualities.”

“Culture is a centerpiece of our entire organization,” Chala stated. “Our team members have a lot to offer individually; however, as a team we can accomplish so much more. This means we need to be on the same page at all times and working toward a common goal. As such, I am encouraging things like clear communication and mutual support.”

"Culture is a centerpiece of our entire organization,"

Chala , Director

There are many reasons for Chala to focus on this part of her company. Improved team member retention is one of the most important benefits. By ensuring that everyone has a positive experience while working at Ascendance, Inc., she can guarantee that she will be able to attract and retain the best in the business.

“People also tend to be more productive when they like their jobs,” she added. “Having a supportive, team-oriented culture means everyone is motivated to do the best they can. It also means that they have all the backup they need to succeed. We are able to easily recognize people’s successes, because we are all invested in each other.”

Ascendance, Inc.’s Director Discusses Building Culture

Chala has worked extensively to achieve the positive culture at Ascendance, Inc. She believes the management team must lead the way, but that the associates must also buy into the process. To accomplish this, she developed a cultural statement that includes thoughts from a wide range of team members.

“From there it was on the management team to set the right tone,” Chala added. “We incorporated the values we wanted to instill into all of our language. Any time we talked about goals or priorities, we focused on culture and growth. I found that constant reinforcement with small acts was the most effective way to drive change. It took some time but it has been worthwhile.”

About Ascendance, Inc.

Ascendance, Inc. is a leading event-based marketing firm that leverages highly personal and interactive forms of promotion in order to achieve high visibility and strong consumer relationships on behalf of promoted products. This leads to lasting loyalty and repeat business that drives incredible bottom-line results. Ascendance, Inc.’s team of branding specialists can skillfully take any organization’s needs and translate them into effective and modern marketing strategies. They infuse their energy and personality into every campaign, which consistently leads to engaging buyer experiences and measurable returns. See what they can do by visiting AscendanceInc.com. 

Source: Ascendance, Inc.