Anthem Events Instills Core Values and Develops Leaders

Anthem Events' President discussed the company's core values and how she instills them throughout the organization. She also offered tips for strengthening team members' leadership abilities.

​Company leaders at Anthem Events stress core values in their training efforts and in all professional interactions. This emphasis on shared beliefs inspires the firm’s team members to uphold them on a daily basis. As Liz, the firm’s President, stated, “Our success is due to our values-driven approach, and I see no reason to alter course. We behave with the core values of transparency, integrity, and innovation in mind at all times, and that is why Anthem Events has become a respected industry leader.”

Liz and the rest of the executive team go to great lengths to instill company values throughout their team of promotional specialists. The President explained, “We like to encourage open and honest discussion of the values we hold dear. I think it is imperative to keep a running dialogue about the image we want to project as a company, and I want to know if we are falling short of upholding our stated beliefs. Our associates here at Anthem Events are always welcome to share their thoughts or concerns about where we might be failing ourselves when it comes to living out our values.”

"At Anthem Events, we are committed to improving on a constant basis,"

Liz , President

The President also believes in making core values highly visible as a way to reinforce them. She commented, “If you visit our office, you might find our values posted on the walls in high-traffic areas. I think it’s a great way to communicate our beliefs to the outside world and remind our team members of how they should conduct themselves every day.”

Anthem Events’ President Shares Tips for Developing Leadership Skills

“At Anthem Events, we are committed to improving on a constant basis,” Liz said. “That includes our team members’ leadership abilities, which I believe are essential in their advancement and adaptability.” Company leaders provide their associates with a range of developmental opportunities to sharpen their aptitudes, including industry conferences and seminars.

Liz also emphasizes the role a strong mentor can play in guiding talented professionals toward becoming great leaders. She stated, “We pair new hires with experienced managers as a mentoring strategy, but we also like to cross-train by giving our top performers mentors from other departments. This is an ideal way to build leadership credentials because it allows our high achievers greater familiarity with what goes on in every level of our organization.”

About Anthem Events, Inc.

Anthem Events, Inc. is a full-service marketing firm with a unique twist on promotions. Instead of focusing on traditional media such as television and print, the team opts for highly interactive marketing campaigns that engage consumers on a personal level. Through exciting initiatives delivered through innovative channels, the firm’s experts create meaningful relationships between their clients and consumers. Their track records of successful growth has earned Anthem Events, Inc. the trust of a diverse portfolio of brands, ranging from start-ups to global companies. To learn more about how they ensure success for their clients, visit anthemeventsinc.com