AMW's Director, William Houtz, Delivers Keynote Speech at National Conference

Fullerton, CA, October 16, 2015 (Newswire.com) - The AMW team was recently able to attend a national conference for the top leaders in the marketing services industry. This event was an opportunity for attendees to network with other leading professionals and to learn more about leadership. For AMW’s director, Houtz, it was also an opportunity to share his knowledge with others.

“This was a really exciting opportunity for me” said Houtz. “To be recognized as a top voice within our industry was quite an honor. It was also very rewarding to be able to guide some new businesses owners using the lessons I’ve learned over the years.”

"This was a really exciting opportunity for me"

William, Director

In his speech, Houtz focused mainly on the art of recruiting and how to attract the best talent. He also covered topics such as the importance of integrity in business, confidence as a business leader, and effective on-boarding of new hires.

AMW’s Director Shares Secrets to Successful Recruiting

In particular, Houtz’s keynote address included some of the secrets to AMW’s success in recruiting. Perhaps the most significant of these was to simply invest time in getting to know candidates well. He says this will not only help to ensure high quality hires, but also to help more rapidly integrate new members into the team.

Houtz also advised that management teams ensure that they have the best possible pool of applicants. Many new firms struggle with recruiting because they only leverage traditional channels like newspaper ads. Instead, he advised, firms should leverage networking opportunities such as professional associations as well as active candidate seeking through recruiters, job boards, and universities. The key, Houtz explained, is to not to wait for candidates to come to you.

Another important tip that he shared is to look at in-house candidates first. Especially for management positions, it is often best to promote or move existing members of your organization up the ladder. Not only will they already be familiar with your business, they will have already earned the trust of your team, according to Houtz.

The final piece of advice he offered in his speech was to be known for being a great place to work. By far the greatest recruitment tool in an employer’s arsenal is to simple be a great employer. If your employees wake up each morning excited to come into work, your office will quickly become known as a desirable place to develop a career. This, in turn, will help to attract top talent to your organization.

“AMW’s success is thanks entirely to our team” explained Houtz. “By leveraging these techniques, we have been able to ensure that we always have a group of some of the most talented individuals in the industry.”

About AMW a Leader in Event-Based Advertising

AMW is a full service marketing firm specialized in event-based advertising initiatives. Leveraging innovative communication channels, their team of brand ambassadors empowers clients to enter new markets and rapidly expand their brand visibility. AMW focuses on developing long-term relationships between brands and consumers. This results in increased conversion and retention rates and ultimately greater revenues. Their repeated successful campaigns have led AMW to serve a broad portfolio of businesses both from start-ups to Fortune 500 companies. To learn more about how they empower their clients’ growth, visit AMW-inc.co.