Amazon Launch Good News For Gluten-Free Shoppers

Online, July 17, 2010 (Newswire.com) - Amazon may have received a (not surprisingly) mixed reception from the supermarkets concerning the launch of their new UK online grocery service, but there is one food company that is supporting them all the way. Bia Nua (lit. 'new food') are a niche food manufacturer specialising in high quality, natural gluten-free foods and are delighted that their brand has been chosen by Amazon to be part of the new service.

"We are very pleased that a company like Amazon has recognised our brand and is giving a specialist producer the opportunity to reach the mass market. Our products are all wheat-, gluten-, and dairy-free, however, we also cater for vegans and those on soya-free diets too. It is a very niche area, but one that is increasingly in demand and set to grow into the foreseeable future. Many people struggle to find such specialised foods, and there is no doubt that Amazon's grocery section will be a blessing because it presents even these products to a large audience in a familiar and trusted format."

With their own in-house expert Bia Nua can offer the kind of customer service which goes beyond simple product advice, however, many of their customers are already enthusiastic contributors to the ever-growing bank of recipes available from their web site. To mark the Amazon launch they are offering a free place on one of their cookery courses to the first Amazon customer to send in a new recipe for publishing online.