Aircraft Exhaust Manufacturer Moves, Grows, And Changes
Changes for experimental aircraft exhaust manufacturer Sonic Headers Inc. include location and marketing. Not changing is the way they do business.
Online, July 26, 2012 (Newswire.com) - Aircraft exhaust manufacturer Sonic Headers Inc. continues to grow despite the slow economy. The major kit plane manufacturer's that Sonic provides aircraft exhaust systems for continue to have strong sales. Within the Experimental Aircraft Category of General Aviation there appears to be more growth ahead. Sonic Headers Inc. aims to expand with it. "While from an outside view trimming overhead costs and moving to a new location may seem like we are cutting back, nothing could be farther from the reality" said President Todd M Hirsch. "We are entering our second year, and reviewing the original business plan created to get this company going. We grew faster than anticipated in our first year and are making changes in every area of the company".
The first of the changes is location. Real Estate and the mass amount of empty Industrial space available for lease is the most cost effective change for Sonic Headers Inc. to make. Once the added costs of actually moving the company into a new location occur, the lower lease payments will free up the capital needed for expanding the on hand inventory of raw materials used in production. "Quantity dictates price". "Location change will give us more space to purchase the larger quantities and keep our product pricing where it is for our customers."
Among other changes ahead for Sonic Headers Inc. is gearing toward custom exhaust systems for private consumers. While production of major manufacturers systems was key to the success of the rapid growth, there is a very large market for experimental home built kit aircraft. "Our growth in the first year came from advertising/marketing. We will continue to use the many available avenues for letting both manufacturers and private consumers know Sonic Headers Inc. exists, but can free up addition capital from this area as a result of the word-of-mouth advertising that takes place between pilots and builders".
The original Mission Statement of Sonic Headers Inc. has not and will not change. The superior attention to the customer getting exactly what they wanted is what will sell the products. Sonic Headers knows the consumer has other choices for purchasing experimental aircraft exhaust. Reputation of the service and experience combine to make the over- all product value. Sonic Headers Inc. wants to be the very best option on the market. "I started this company because of the competition, whom I once work for and was partnered with. Ethically I did not like how the business was running. It became all about profit, at the expense of customer, suppliers and employee's. I do this more for the love of Fabrication, being a small business owner, and knowing I look up in excitement every time an airplane passes over". Sonic Headers Inc. is growing, changing and moving to become the best manufacturer of experimental aircraft exhaust available to everyone the sells, builds or fly's.