Affle Clinches The Prestigious '2012 Red Herring Top 100 Asia' Award

Most promising company category, Vying for global presence in smart media space

Affle Group, international smart media company, today announced that it has won the prestigious '2012 Red Herring Top 100 Asia' award. Red Herring announced its Top 100 award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries.

Speaking on the achievement, Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, "On behalf of my teams at Affle and ad2c, JV with D2C Inc, I would like express a deep sense of gratitude and satisfaction upon winning this prestigious award. It is because of the unstinted support from teams across businesses, customers, partners and investors that we have won this award. This recognition backs our focus on innovation and acknowledges our three digit growth, year on year. I am sure that Affle Group will continue to grow at the scorching pace we have set for ourselves and will continue to add value to our customers and shareholders."

Red Herring's Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Affle embodies the vision, drive and innovation that define a successful entrepreneurial venture. Affle should be proud of its accomplishment, as the competition was the strongest it has ever been."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

Affle, a leading 'Smart Media' company, with an expertise in all significant domains of the digital media eco-system was among '100 companies' that has proved its mettle on the criteria's laid for selections. Affle has outshined in its contribution to the digital media eco system with technological innovations and integrations.

About Affle Group: A Singapore headquartered 'Smart Media' company. Affle Group has expertise in all key areas of the digital media eco-system. Affle Group's businesses include Affle Rich Media Business, Affle Media Lab and ad2c (a JV between Affle and D2C Inc). Affle Group operates across multiple Asian markets where it has successfully built its digital media business. Affle's investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. For more information visit www.affle.com

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