Adblade Announces Name Change of Parent Company Name to Adiant

Online, January 9, 2012 (Newswire.com) - Congoo LLC, parent company of Adblade.com will change its name effective today to Adiant. This change is part of a larger rebranding effort to emphasize the company's commitment to digital media technology solutions for publishers and advertisers.

The announcement of the name change was made by Ash Nashed, CEO of Adiant. "The name Adiant promotes the strong advertising background and technology expertise of our company," said Dr. Nashed. "In 2012, we are releasing several exciting new products and needed a new company name to reflect our positioning."

About Adiant
Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. Our brands have been completely engineered from the ground up to offer both immediate and long term sustained value with the highest level of customer service. For more information, please visit http://www.Adiant.com

About Adblade
Adblade has quickly become a leading provider of advertising services for both online advertisers and publishers. Adblade combines decades of online advertising experience, with proprietary technology and an obsessive commitment to personal service. Adblade has quickly become the vendor of choice for Brand and Direct Response Advertisers alike. With unique ad units and the largest Premium Only Reach in the industry, Adblade delivers industry leading ROI with large scale on the web's top Branded Content Sites, including MSNBC, USAToday and FoxNews. Adblade offers GEO Targeting, Interest Targeting and Retargeting on all units. Adblade specializes in a unique ad unit called "Newsbullets". Newsbullets are set up to resemble content and solves the problem of Banner Blindness. Newsbullets offer extremely high engagement rates along with very high messaging value. Newsbullets allow advertisers to place their message where users are reading, in a form that they recognize. Newsbullets are sold on a CPC or CPM basis in a bidding environment. For more information, please visit www.adblade.com.