Actiance to Counsel Financial Planners on Executing Successful Blogging Strategies

Online, November 6, 2012 (Newswire.com) - BELMONT, Calif. - November 6, 2012 - Actiance, helping organizations benefit from new forms of communications and collaboration, announced the company's social media subject matter expert Victor Gaxiola will participate in a panel to discuss what elements lead to a successful financial planning blog.

Gaxiola, a social media evangelist, specializes in helping regulated firms adopt social media best practices to increase online influence and presence. Prior to joining Actiance, he owned Red 7 Marketing, a social media consulting firm serving the financial services industry. Gaxiola frequently participates as a commentator and speaker on social media in the financial services industry, and serves on the advisory board of LinkedFA, a social network for financial and insurance professionals. For over 20 years, he has worked in client-facing B2B and B2C roles in social media, sales, marketing and project management at United Airlines, Wells Fargo Advisors and Westin Hotels.

"Blogging is a great way for financial planners to share advice and solutions to many of the common obstacles facing today's financial world. However, many advisors don't fully grasp the core elements that comprise a successful blogging strategy. Just like other social media tactics, a blog has to be honest and continuous, and it has to provide value to readers. And especially in the regulated environment, it must adhere to specific guidelines. Listeners to the webcast will leave with the knowledge of what works, vital elements to consider and a better of understanding of a successful blogging program," said Gaxiola.

What: What makes a successful financial planning blog?
Where: Webcast moderated by Brent Carnduff, principal at Echelon Business Solutions
When: Wednesday, November 7, 2012, 1:00pm PT
Panelists: Marie Swift, principal at Impact Communications; April Rudin, principal at The Rudin Group; Victor Gaxiola, social media subject matter expert at Actiance

http://www.brighttalk.com/webcast/6867/57931

For more information on Actiance or its products, please visit http://www.actiance.com/. Actiance is on Twitter at: http://twitter.com/actiance. To read the company's blog, please visit: http://blog.actiance.com/.

About Actiance
Actiance helps organizations manage, secure and ensure compliance across unified communications, collaboration and Web 2.0 applications such as blogs, wikis and social networks. Actiance's award-winning platforms are used by 9 of the top 10 US banks and 284 FINRA regulated firms globally. The Actiance platform allows organizations to gain visibility of applications in use, apply usage and content policies, ensure compliance and gain valuable insights across the communications and collaboration channels in use. Actiance supports all leading social networks, unified communications and collaboration providers and IM platforms, including Facebook (NASDAQ: FB), LinkedIn (NYSE: LNKD), Twitter, Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), AOL (NYSE: AOL), Skype, Cisco (NASDAQ: CSCO), Microsoft (NASDAQ: MSFT), Jive (NASDAQ: JIVE) and IBM (NYSE: IBM).

Actiance is headquartered in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

Press Contacts:
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Actiance, Inc.
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650 245-0166 (mobile)
aedgington@actiance.com

Amy Robinson or Michael Ellis
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Actiance@lewispr.com

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