ABK Events Promotes Leadership, Mentor Programs

The executives at ABK Events have successfully implemented a comprehensive leadership curriculum within the firm. The director of operations outlined how the company's mentorship program benefits its leaders.

“On occasion, people ask me if we have a secret ingredient for our success here at ABK Events,” said Brett, the director of operations. “Though it would be fun to whisper a juicy trade secret, our formula is simple. We believe that a robust internal leadership training program is what makes our people the best at what they do.”

The ABK Events management team understands that leadership training benefits the business in a variety of ways. “When we develop our talent, everyone wins,” said Brett. “Career paths become established, and team members feel they own part of the business. Plus, innovative ideas are shared throughout the organization. This enables us to produce cost-effective, high-quality campaigns on a consistent basis.”

"Our newer associates are introduced to the mentoring concept at the starts of their careers here at ABK Events,"

Brett, Director of Operations

The firm’s leadership program encompasses a variety of techniques. “At ABK Events, leadership training starts as soon as new hires enter the door,” said the director. “As they get to know the tools of the trade, we give them opportunities to develop their leadership skills.” This includes rotating through multiple roles so they can experience new challenges and have the chances to learn new things. “No one does the same thing multiple times around here,” he added.

ABK Events’ Director Highlights the Firm’s Mentorship Program

Though the best leaders study their crafts by doing their jobs, Brett and the management team understand that learning from others is also a valuable tool. “Leading by example is one of our mantras here at ABK Events,” he said. “Therefore, it makes sense for us to promote mentorship as part of our curriculum.”

The first level of mentorship involves day-to-day interaction with senior members of the team. “Our newer associates are introduced to the mentoring concept at the starts of their careers here at ABK Events,” said Brett. “They are paired with experienced managers to learn the business, plus they receive hands-on training. While they have a chance to see how our leaders think, they also learn the ropes.”

“Once team members begin to flex their leadership muscles, we encourage them to develop their professional networks,” added the director. “By establishing new contacts, they are able to identify people who will guide their careers.” Team members are encouraged to access individuals ranging from colleagues to industry executives. “We want people to seek expertise inside and outside of the company,” he added. “It’s important to obtain different perspectives to guide your career.”

In addition, the mentorship program offers seminars, which bring advisors and associates together within a structured environment. “Our in-house program brings an additional level of accountability to the mentor/mentee relationship,” added Brett. “Our people like it because they come to the sessions knowing they will be challenged. Most importantly, they know it will help them become influential leaders.” 

About ABK Events

ABK Events is a full-service marketing firm with a focus on continual progression. Their skilled group of advertising experts research, plan, design, and launch exciting promotions. These events boost brand recognition, loyalty, and growth into new markets. The company’s reputation for determination and success in the field has led to its expansion into new areas. This helps businesses connect with more buyers and forge new partnerships. The team’s commitment to core values separates ABK Events from its competitors, and it continues to promote products at a high level. To learn more, visit abkeventsinc.com/.