A Soccer Goal Worth Thousands

Online, August 13, 2010 (Newswire.com) - For each goal scored during the 2010 FIFA World Cup™, Anheuser-Busch and Budweiser pledged to donate $500 to the Hispanic Scholarship Fund (HSF). But with only 145 goals scored in South Africa, the lowest total since the tournament switched to a 64-game format, the King of Beers was not satisfied.
To mark Spain's first-ever FIFA World Cup trophy, Anheuser-Busch donated $28,000 for the single goal scored during the championship match - bringing the final support as part of this special program to $100,000.
On a local level, Hensley Beverage Company augmented Anheuser-Busch's efforts with World Cup custom point-of-sale and supportive marketing materials in key Latino accounts throughout the Phoenix metro market. According to Luis Mendoza, vice president ethnic marketing, "Hensley has been a loyal supporter of the Latino community for decades and the World Cup soccer program to benefit HSF was one example of our continued commitment to our valued Latino consumers."
For information on Hensley Beverage Company, visit www.hensley.com. Contact information: Doug Yonko, vice president communications, dyonko@hensley.com, 602-264-1635.