A Case Study of Groupon Using BlogsRelease
New York, USA, August 29, 2016 (Newswire.com) - Case Study: Groupon
The problem: Groupon wanted to engage with lifestyle, travel, and family bloggers to promote the Make Life Less Boring campaign and the Groupon UK site.
"Groupon recruited 10 relevant bloggers through the BlogsRelease platform in just a few days."
Eti Finkelstein, CEO
The solution: This is where BlogsRelease comes in. Groupon recruited 10 relevant bloggers through the BlogsRelease platform in just a few days.
How it worked: Groupon posted their campaign brief on the BlogsRelease site, offering 10 bloggers giftcards in return for their review of the Groupon UK site. 10 bloggers were selected to take part in the campaign based on BlogsRelease’s unique algorithm, which chooses only the most relevant bloggers for the content in question. Other relevant information, like monthly views, is taken into account.
The blog posts: 10 blog posts were published in the weeks following the launch of the campaign.
The response: The bloggers were very happy with the site and the activities they selected.
The results: 180K unique views and online buzz.
The takeaway:
Just one click with the BlogsRelease platform led to hundreds of thousands of impressions for Groupon.
Source: BlogsRelease.com
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