180byTwo Announces New Partnership With Snowflake
CLEARWATER, Fla., September 17, 2019 (Newswire.com) - 180byTwo, the leading global audience solutions company, is excited to announce a new partnership with Snowflake, the data warehouse built for the cloud, to join the Snowflake Data Exchange. 180byTwo will make its eCHO solution available, providing a wealth of information across various industries, to over 2,500 Snowflake customers via Snowflake’s secure data marketplace, the Snowflake Data Exchange.
The Snowflake Data Exchange is a free-to-join marketplace that enables data consumers to connect with data from providers to seamlessly discover, access and generate insights from data. Unlike traditional data transfer done via APIs or extracting data to cloud storage, the Snowflake Data Exchange improves control and security related to exchanging data and makes the integration and query of data seamless.
180byTwo will be sharing quality eCHO data, which includes B2B and B2C data from various industries, on the Data Exchange. eCHO utilizes predictive AI and ML processing billions of streaming signals, using advanced natural language processing, and pattern recognition. It allows marketers to seamlessly identify accounts at the decision-making unit level, at the right time and location, when the likelihood to close is the highest, helping to shorten the sales cycle.
“Becoming a Snowflake partner is very exciting for 180byTwo,” said Eric Shaffer CEO of 180byTwo. “Snowflake’s focus on working with cutting-edge data companies means they can offer unique value to our joint customers. eCHO is the perfect addition to their marketplace.”
“Sales and marketing leaders are eager to get access to data which helps them drive higher ROI for campaigns and increase sales velocity,” Snowflake Vice President of Data Sharing, Justin Langseth said. “The eCHO dataset provided by 180byTwo is the type of rich, valuable data Snowflake customers have been asking for. We are very excited to welcome 180byTwo to the Snowflake Data Exchange.”
About 180byTwo
180byTwo is an industry leader in global audience solutions: leveraging multi-sourced offline, online, mobile, location, signal, proximity and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers and professionals across channels and devices wherever they are. For more information, go to www.180byTwo.com.
Source: 180byTwo