MoJo Agua Introduces Electro Light, The World's First 'light Up' Drinking Water
Online, December 5, 2013 (Newswire.com) - Pioneering a growing global trend in interactive packaging, the start-up beverage company MoJo Agua announced today the launch of MoJo Electro Light - an ultra purified premium water with LED lights built right into the label. MoJo Agua claims their patent-pending new label allows the brand to compete in a saturated market space of bottled waters by delivering its message in a revolutionary new way.
The intricately designed label attached to the bottom of each bottle includes a microprocessor, wireless technology, motion sensors and an innovative powering mechanism that delivers positive tactile feedback as the user cycles through various blink patterns.
Company President and inventor, Joe Jordan says, "A considerable amount of time and effort went into engineering the perfect label for our water."
"The label is more than just water resistant. It was designed to be extremely durable", says Jordan. "With over a year of testing, our LED label stands up to complete submersion under water, steam tunnels, freezing temperatures and drop-shock tests."
When the label is activated, the bottle instantly lights up to display one or more of a dozen different colors and color combinations. The dramatic effect makes the MoJo water brand highly visible, especially at night.
MoJo Agua is positioning its water to become the personal water beverage of choice for those celebrating a special occasion, relaxing abroad on vacation, or for those simply looking to remember a unique experience or moment in their life. They say their product was created specifically as an atmosphere enhancement, designed to 'ignite visual energy' within otherwise ordinary night time experiences.
According to Mondo Adams, first half of the MoJo namesake and one of the company's principal participants, "We decided from the very beginning to compete on an entirely different level. We had no interest in adding a bunch of chemicals to our water or trying to 'out water' all of the other water companies."
"The product we wanted to develop is social and interactive. It has a strong viral component, delivering our brand message from a distance."
MoJo Agua claims their light up water is invigorating, offering many of the benefits of an energy drink without harmful additives. They point to a number of studies which indicate the positive impact of light on an individual's mood and psychological well-being. These energizing effects of light provide a basis for much of the company's marketing and promotions.
A quick browse of MoJo Agua's Twitter feed and website reveal the company's deep fascination with abstract visual experiences. MoJo Agua regularly posts web adverts and teasers which frame the beverage and brand within a dazzling kaleidoscope of color and language. They emphasize the positive impact bright colorful lights can have on the mind - and encourage their customers to think differently, to be mesmerized, and to enjoy the psychedelic ambiance MoJo water can create.
MoJo water was designed specifically as an atmosphere enhancement for entertainment venues. You will find it being sold at concerts, amusement parks, night clubs, races, holiday gatherings and a variety of night time special events - And unlike alcoholic or highly caffeinated drinks, MoJo Electro Light contains nothing but ultra purified water, making it suitable for all ages.
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