Clean Design Named Agency of Record for Yadkin Bank
Raleigh, NC, November 11, 2014 (Newswire.com) - Award-winning agency, Clean Design, has been chosen as the agency of record to manage strategy and marketing for the new Yadkin Bank. This financial institution is the product of a recent merger-of-equals between Yadkin Bank and VantageSouth Bank.
Clean Design has provided expertise in strategy, branding, design, advertising, public relations, and connection planning throughout the Bank's merger and official conversion. The agency will continue to provide these services to Yadkin Bank and its expanded statewide footprint of more than 70 locations.
“We are pleased to be working with the superb talent of Clean Design," said Natasha Austin, marketing director at Yadkin Bank. “The combination of strategic capabilities, award-winning work, and their successful handling of Yadkin's merger campaign makes the agency an ideal partner for our bank.”
Clean Design’s unmatched strategic skills, in addition to its ability to simplify brand communications, allow the agency to provide an innovative approach to the newly merged bank.
“It is an exciting time to be working with Yadkin Bank,” said Clean Design CEO, Natalie Perkins. “We love the attentive, personal touch that is offered by this community-centered business, and we look forward to continuing to support the bank as it provides a place of integrity and opportunity for its employees and customers.”
About Clean Design
Clean Design is an award-winning brand + design agency with a diverse client portfolio featuring Red Hat, Lenovo, Yadkin Bank, Duke Raleigh Hospital, UNC Kenan-Flagler, and Lonerider. Ranked the #1 design firm in the Triangle for the past five years, the agency offers integrated marketing solutions including branding, advertising, digital marketing, graphic design, public relations, media planning, and content. A woman-owned business, Clean Design has been awarded HUB certification by the State of North Carolina. cleandesign.com
About Yadkin Bank
Yadkin Financial Corporation is the holding company for Yadkin Bank, a full-service state-chartered community bank providing services in 73 branches across North Carolina and upstate South Carolina. Serving over 80,000 customers, the company has assets of 4.0 billion dollars. The Bank’s primary business is providing banking, mortgage, investment and insurance services to residents and businesses across the Carolinas. The Bank provides mortgage-lending services through its mortgage division, Yadkin Mortgage, headquartered in Greensboro, NC. The Bank’s SBA Lending (Government Guaranteed Lending) is headquartered in Charlotte, NC. Yadkin Financial Corporation’s website is www.yadkinbank.com. The common stock is traded on the NYSE under the symbol YDKN.