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Case Study: How an Integrated Media & Marketing Strategy Results in Growth
Proven Method to Capture More Mindshare and Sales Opportunities to Grow Revenue. Discover the Earned Media Advantage.
Following the success of the customer Guided Tour campaigns that generated media coverage, Newswire practiced what it preached and executed the same strategies to generate its own success.
Through a systematic approach by implementing its owned Earned Media Advantage Guided Tour (EMA GT), Newswire was able to accelerate its going to market strategy through consistent weekly press release campaigns to carve out space in media and in the minds of its customers.
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