Naked Penguin Boy Launches Online Kids Portal For Bazooka Candy Brands

Online, April 27, 2012 (Newswire.com) - The website, targeted at kids aged between 6-12 is the result of an in-depth research and analysis process carried out to identify the wants and needs of this target age group online.

Pj Jones, Client Partner at Naked Penguin Boy said:

"We carried out a series of workshops with small groups of kids to make sure we were building a site that kids actually want to spend time on. As an experienced digital agency we might be experts in our field, but without input from those that will actually be using the end product you can never be truly sure that you are creating something useful that people will return to. Megamouth.com is a site built FOR kids BY kids, and the 800 registrations we have had in the first month since launch is a sign that we must be doing something right."

The website offers kids the chance to play games, win exciting prizes and unlock downloadable activities to play offline. Launched less than a month ago, the site has received over 24,000 unique visitors with an average dwell time of over 5 minutes. The launch was supported by a seeded version of one of the site's games and targeted advertising on Cartoon Network, Nickelodeon and Disney websites.

Sarah Sibley, Marketing Director of Bazooka Candy Brands said:

"Naked Penguin Boy have added value at every step of the process and have exceeded our expectations in delivering a site that kids love and remains true to the brand. Achieving this could only be done by really getting to know what our target audience want online and identifying the best ways to engage with them. NPBs commitment to executing a fantastic environment for kids as well as ensuring that the project ran to time was second to none.

It's been great to work with an agency that understands our brand, our audience and can deliver outstanding service within a fixed budget and intimidating timeline. I look forward to working closely with NPB over the course of the next year and on any future digital campaigns."

About Bazooka Candy Brands International Limited

Bazooka Candy Brands International Limited, the confectionery division of Topps Inc., manufactures and markets iconic lollipop brands such as Mega Mouth® Candy Spray, Juicy Drop Pop®, Big Baby Pop®, Ring Pop® and Push Pop® as well as other sweets and gum products, including the infamous Bazooka® Bubble Gum.

The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, N.Y. After World War II, in 1945, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Today Bazooka Candy Brands Limited is focused on and committed to producing high quality sweets that are great tasting, interactive and entertaining. It's this combination of fun and creativity that kids love and why the brands continue to enjoy success across the globe.

To learn more about Bazooka Candy Brands International Limited, follow them on www.twitter.com/BazookaCandy or visit them at www.facebook.com/BazookaCandy