Hello Baby Launches BABYFOOTPRINT - An Innovative Newborn Baby Gift

Online, February 25, 2010 (Newswire.com) - (London, UK)
To keep a durable record of a child's first weeks, parents usually opt for pictures and videos. Online nursery retailer Hello Baby is proud to be the first UK stockist of BABYFOOTPRINT, a beautiful and practical way to capture one of the first moments of a baby.

Created by Berlin based artist Marlies Von Soden, the product uses baby safe pink foam to gently take an impression of a newborn's foot. The pink foam is boxed in a white cover, embossed with either gold or silver letters. To capture a footprint simply press the sleeping child's foot onto the soft foam and the shape of the newborn's foot will be permanently recorded. The footprint can be stored away as a special baby memory along with the usual photographs, or can be displayed on a shelf or desk.

The idea for BABYFOOTPRINT followed from Marlies Von Soden's artistic exploration of materials and shapes. With the BABYFOOTPRINT, she employs a special type of foam to make an utterly original and practical way to record a baby's footprint. BABYFOOTPRINT is sold is in Germany, Paris, Milano and Japan and has even caught the attention of the MoMA in New York.

Trevor Ginn, Managing Director at Hello Baby, says: "New parents can be overwhelmed by the amount of baby products available to them. However, we believe that the originality and style of the BABYFOOTPRINT really makes this product stand out. This is a beautiful product which will add a touch of art to the experience of new parents."

The BABYFOOTPRINT retails at £19.50 from Hello Baby's website www.hellobabydirect.co.uk .

About Hello Baby
Hello Baby is a online nursery shop (www.HelloBabyDirect.co.uk) based in Bethnal Green, East London, UK. They sell a wide range of baby and nursery products including prams, pushchairs, nursery furniture, highchairs and car seats from top brands like Tutti Bambini, East Coast, Win Green, KidKraft and Manhattan toys. The company was set up by Trevor Ginn, a new parent with a background in eCommerce after the birth of his first daughter Scarlett. The company now employs 4 people and sells products all over the world.

Contact Details

Trevor Ginn - Managing Director
www.HelloBabyDirect.co.uk
Hello Baby
Old Truman Brewery
91 Brick Lane
London
E1 6QL

Telephone: +44 (0)20 33971399
email: enquiries@hellobabydirect.co.uk