Diamants Elinor Jewellery Launches Its Latest Retail Creation By Groupe DSD Design

Online, March 6, 2012 (Newswire.com) - DSD Groupe Design was proud to be on hand for the launch of Diamants Elinor's latest addition to its retail family, Joallerie Signature, at the Centropolis Shopping Centre in Laval, Quebec.

The new store is Diamants Elinor's owner Joseph Sebag's most daring concept to date, carrying large collections of the top brands, including Baccarat, Burberry, Charriol, Ebel, Salvatore Ferragamo, Gucci, Hermès, Le Vian, Versace and Valentino. His vision of creating a downtown jewellery shopping experience in a community neighboring Montreal, has taken 40 years to become a reality.

The store's airy, open design promotes an efficient traffic flow throughout the store. Its ornate jewellery display cases house one of Canada's finest collections of high end jewellery. Customers and suppliers have been enamored by the overall look and layout of the store. "Our clients and suppliers find that Joallerie Signature is one of the nicest stores in Canada" commented manager Mark Stanimir "Since the store has opened, we've experienced strong sales and we don't see that letting up anytime soon."

Hundreds of invitees showed up to walk the red carpet and meet the store's courteous and knowledgeable staff as well as rub elbows with IBF Super Middleweight Champion boxer Lucien Bute and local TV and radio personality Mose Persico. Invitees were greeted by the paparazzi as event organizers, Rev Communications ensured that a fun time was had by all.

Diamants Elinor is a family owned jewellery store chain operating 16 locations throughout Quebec and Ontario. Since 1975, Diamants Elinor has raised the bar for quality, prices, and service in the jewellery industry. With a wide selection of precious stones, diamonds, and exceptional watches, such as Citizen, TW Steel, Hugo Boss, etc., Diamants Elinor offers its clients exceptional quality at affordable and luxury prices with superior service.

DSD Groupe Design is a Montreal, Canada-based Interior Design agency specializing in commercial restaurant and retail space design and development, client image and branding management. Designing Jewellery stores is both an Art and a science and it requires the masterful hand and the specific knowledge of an experienced professional such as Dimitri Smolens.