Charley's Steak House and Texas Cattle Company Launch The "Take A Steak In America" Voting Awareness Campaign

Online, October 27, 2010 (Newswire.com) - Media Contact
Beth Gaddis
Cell: 813.951.3681
E-mail: Beth@Icon-B.com

Charley's Steak House and Texas Cattle Company Launch
The "Take A Steak In America" Voting Awareness Campaign

Tampa, FL - Charley's Steak House and Texas Cattle Company launched a $50,000 "Take a Steak in America" public awareness campaign on Monday, Oct. 25, to urge voters in Orlando, Tampa, St. Petersburg and Lakeland to cast their ballots in the midterm election on Tuesday, Nov 2.

Ron Woodsby, owner of Talk of the Town Restaurant Group, is personally financing this campaign and states, "You can make a difference! Without your vote, your children's future and America's is at stake. Many people have shed their lives in order to give you the opportunity to vote. We more then ever need to act on that opportunity. Make yourself heard! Let the politicians know we are definitely not happy with the way things are going right now. Vote November 2nd."

On Monday, Nov. 1, and Tuesday, Nov. 2, restaurant employees will be at several intersections throughout Orlando, St. Petersburg, Lakeland, Tampa, Celebration and Lake Mary areas with "Take a Steak in America" picket signs to encourage people to vote on Nov. 2. On Election Day, restaurant employees will thank voters for taking the time to vote by handing out "America's at Steak - I Voted" bumper stickers at various polling locations in Orange, Seminole, Polk, Pinellas and Hillsborough counties.

Leading up to Election Day, five electronic billboards throughout Tampa and Orlando will encourage residents to vote. Once the ballots have been cast, the billboards will display a message of thanks for those who chose to "Take a Steak in America." The messages of encouragement and thanks will be augmented through extensive signage outside six Charley's Steak House and Texas Cattle Company locations, as well as through an engaging e-mail and social media campaign.

The two-week public awareness campaign started on Monday, Oct. 25 when the billboards went up at these locations:

In and near Tampa:
Interstate 4 near Martin Luther King, Jr. Blvd.
Veterans Expressway near Waters Avenue
Dale Mabry Highway near Hillsborough Avenue

In Orlando:
Interstate 4 westbound near Lee Road
Interstate 4 eastbound near Fairbanks Avenue

The signs urging people to take advantage of early voting or to head to the polls on Nov. 2 are at the following Charley's Steak House restaurants:

6107 South Orange Blossom Trail, Orlando, FL 32809
2901 Parkway Boulevard, Kissimmee, FL 34747
8255 International Drive, Orlando, FL 32819
4444 West Cypress Street, Tampa, FL 33607

The signs also are outside these Texas Cattle Company locations:

735 East Main St., Lakeland, FL 33801
2600 34th Street North, St. Petersburg, FL 33713

About Talk of the Town Restaurant Group:
Talk of the Town Restaurant Group is a family-owned and nationally-known restaurant group that includes 11 restaurants comprised of six different concepts ranging from high-tier traditional steakhouses to globally-influenced seafood restaurants. Among them is Charley's Steak House, voted one of the Top 10 Steakhouses in America every year since 1995 for the past 20 years. Vito's Chop House and all of the Charley's Steak Houses, have received the DiRoNA Awards of Excellence. FishBones made the Top 10 Seafood list since 2001 and was awarded the DiRoNA in 2009, in addition to being inducted into the Seafood Hall of Fame in 2006. Another concept, Moonfish, has also made the Top 10 Seafood list in 2010 and won the DiRoNA Award in 2009 and the Talk of the Town Restaurants HOTTEST new concept, Johnnie's Hideaway that opened in Orlando, June 2008. www.talkofthetownrestaurants.com