Blue Label Marketing Events Enhances Presentation Skills

Blue Label Marketing Events' director of operations highlighted the importance of presentation skills in the firm's ongoing training sessions. He also discussed how these abilities influence goal setting within the organization.

​Ongoing training and development are major points of emphasis for the leaders at Blue Label Marketing Events. Recently, presentation skills have become a focal point of these educational efforts. As Devin, the firm’s director of operations, stated, “I think it’s crucial for any professional to have the ability to make a concise and persuasive argument. It’s especially important in the competitive marketing industry. You want your team members to be able to describe exactly what sets your firm apart from the competition.”

When it comes to carrying out an innovative marketing campaign, presentation skills pay off in big ways. As the director added, “Being able to describe an exciting brand and showcase its value is a huge asset for a marketing professional. Training for presentation skills helps our associates learn how to influence customers. We teach them to relay the most vital information in the most efficient ways.”

"Our people are learning to overcome whatever fears they have of public speaking,"

Devin, Director of Operations

Company leaders sharpen their team members’ presentation skills through monthly group training sessions. “Our people are learning to overcome whatever fears they have of public speaking,” added Devin. “They’re growing closer as a team in the process, so the benefits of our training will go far beyond their next presentation or campaign. We are building a more dynamic team through this initiative.”                

Blue Label Marketing Events’ Director of Operations Shares a Few Basic Presenting Tips

Devin always reminds his team members of a few presenting essentials. As he put it, “We get into some specific techniques during our training sessions. It’s also important to keep the basics in the front of your mind when preparing to make a presentation of any kind. Here at Blue Label Marketing Events, we’ve found that there are a few key tips that can help anyone improve as a presenter in short order.”

The first thing the director tells his people is to slow down their speaking. Everyone tends to speed up when nerves get in the way, and inexperienced speakers are especially prone to talking too fast. Devin instructs his team members to add pauses during their presentations so they can add emphasis to select points and slow their deliveries.

Eye contact is crucial in delivering a solid presentation, and the team at Blue Label Marketing Events receives constant reminders of this fact. As the director explained, “I tell our people to be mindful of spreading their eye contact around the room. You don’t want to fix your gaze on a few people just because you think they’re the decision makers. It’s important that a speaker makes everyone in the audience feel part of something special, and you can’t do that if you’re locked in on a select few listeners.”

About Blue Label Marketing Events

Blue Label Marketing Events is a specialist in creating inimitable advertising campaigns that secure durable and measurable footholds into both new and existing consumer bases. Employing the latest customer research and market trends, the firm’s group of advertising experts delivers state-of-the-art interactive initiatives that demand attention and generate returns. Through a commitment to quality and achievement Blue Label Marketing Events has earned a reputation for generating positive results, and is constantly expanding their area of operations. To find out more about how their exclusive services can benefit an organization, please visit www.bluelabelmarketingeventsinc.com today.