Why Social Media Marketing Is Important for Small Businesses
Small businesses have many advantages over larger ones. Not that you don’t want to grow and maybe become a larger business, but there are benefits to being a smaller organization. One of those benefits is that social media marketing can have a much more powerful impact on your business. In fact, social media marketing may be your best marketing tool.
Here’s why:
1. Loyal Following
The pack survives.
Loyalty is a fundamental aspect of social media marketing. For business owners, this means you must engage with your followers. As a small business owner, this lends itself nicely to creating a community of followers and customers.
Overall, small business owners are much better at engaging with their audience. They are able to respond to questions and comments, creating a sense of trust. This loyal following leads to repeat sales and exceptional word of mouth marketing.
2. It’s Budget Friendly
You have a tight budget, right? Social media marketing is a budget-friendly way to grow your business.
It is much less expensive than advertising, that’s for sure! You can cross promote on multiple marketing channels and sites. –Thus, making better use of your content.
Additionally, the added ROI is beneficial for Google ranking and social media advertising in the long run. Not to mention, creativity can also get you quite far on social.
3. Website Traffic
With a solid social media marketing strategy, you can get good traffic numbers to your website. You can drive this traffic to your email list, to your sales page, or simply to your blog where they can learn more. The key to getting website traffic from your social media marketing is to create quality content on a consistent basis, at least daily. You also want to make sure that every post has a link to your website and a call to action.
4. Flexibility and Responsiveness
Smaller businesses are generally more nimble and quick to act in comparison to larger companies. With fewer layers of management and bureaucracy to navigate, business decisions can be carried out as soon as they’re made.
Social media marketing ties into this responsiveness perfectly. This is because you have to complete and instant control of the message you’re putting out over each network you are involved in. When your business needs change, or you notice a new marketing trend you want to capitalize upon it. –This is possible because you can instantly respond on social media.
As with any marketing tactic, the strength of social media marketing is based on content and strategy. You must be willing to test and track your results to understand how to improve as you go. If you want to help your small business, make sure you are devoting enough time to social media marketing.
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