Where To Find Great Data For Your Press Release
Press releases are used to inform the media about important news related to your company. They can also situate your company in relation to your niche or industry as a whole, and top trends.
One of the best ways to make your press releases more credible and vivid is to include useful data.
Using data
Data is all around us, including what is termed big data, which shows patterns and trends, and can often be used to predict future behaviors. Using data can show you have your finger on the pulse of your niche or industry and are therefore worth paying attention to.
There are a number of places to get data for your press release.
In-house data
Every company should have a vast store of data, from Google Analytics to email marketing reports and sales reports. You can use your own data and trends in your press releases to show top sellers, main traffic sources, the keywords that are driving the most traffic to your site, and more.
Compiled data
You can compile data by creating surveys, polls and more that are related to your niche or industry. Use a simple site like Survey Monkey, or a poll on Facebook. Or, compile more complicated surveys and gather the data into Excel. From Excel, you can then turn the data into charts, diagrams, and more.
Other data sources
There is a wide range of data sources you can use to provide background and statistics for your press release. Here are a few suggestions.
The CIA World Factbook
This provides a wealth of facts, figures, and statistics for each country in the world.
https://www.cia.gov/library/publications/the-world-factbook/
The Pew Research Center
This non-profit organization offers free and paid research on a wide variety of important topics. One recent survey outlines the fact that 12% of the US population still does not use the Internet, and what they did when they were given access to it. This type of research can help you spot trends, and situate your business within a trend.
http://www.pewresearch.org/
Wikipedia
While it is not perfect, it is a mine of a lot of useful information and statistics.
https://www.wikipedia.org/
Public Agenda
This site offers a range of reports and press releases about hot topics of concern in society. Learn more about concerns about the quality of health care, the need for more access to higher education, and more.
https://www.publicagenda.org/
The National Center for Health Statistics
This is a site you will refer to often if you are in the health industry. It offers detailed information about leading causes of death, professional surveys, and more.
https://www.cdc.gov/nchs/
The U.S. Census Bureau
Discover a range of fascinating facts, such as median income, average commute times, and other important statistics about the current US population.
https://www.census.gov/
USA.gov
This is another goldmine of US facts, figures and statistics.
https://www.usa.gov/statistics
Economics and Statistics Administration
Need data on how well the economy is performing, and in which sectors? This is a handy site to try.
http://www.esa.doc.gov/
Bookmark your favorite sites and use one or two facts and figures to make your press releases more vivid.
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