Unique Tactics to Leverage Press Releases as Traffic Generation Tools
There are many different goals a company can have for a press release. In most cases, the goals are media related. Press release marketing can be an effective tool to attract media attention and get the publicity and awareness you desire. Certainly, having your organization covered by the press can help grow your business.
However, a press release can help you accomplish a number of other goals that may even be more productive for the growth of your business. One such goal is to drive traffic to a specific page or website. For example, you can use a press release to drive traffic to a sales page. The following tips, tactics, and ideas can help you leverage this tool to drive traffic.
#1 Opt-In Offer
Create or update your opt-in offer. Publish a press release to promote the offer. For example, if you create a how-to video series, then you might write a release about the benefits of the information and talk about how a few clients have achieved life-changing success from the series. In the press release you can share links to support material, including testimonials, video content, or blog posts. You can, and should, also include a link to the opt-in page in your call to action and your biography.
#2 Contest, Drawing, or Sweepstakes
People love to get something for nothing, and a press release about a contest or sweepstakes can really drum up excitement. A social media press release will get shared and reposted often. You can create a tremendous amount of awareness and excitement. You can also drive a significant amount of traffic to your website with this type of approach. Be sure to have some type of action step for people to take once they arrive at your website and sign up for your contest.
#3 Sales Page
If you’re launching a new product or service then a press release should be part of that marketing launch and campaign. There are a few opportunities to drive traffic to your sales page. You can, of course create a release to announce the launch with a link to your sales page. You can also promote special offers and sales with a release, and include a link to the sales page.
You can also write a press release that demonstrates how your new product or service changes or improves lives – a release that highlights the benefits of your product or service. You can link to supporting case studies and testimonials. Again, be sure to include a link to the sales page.
Finally, consider hosting events and linking to information on your website about the event. There are a number of different, and creative, ways to use press releases to drive traffic. And they may even achieve media attention too.
