Top Media Outlets in California
For small and midsize businesses in California, landing earned media mentions in popular local outlets is an excellent way to build brand awareness, increase exposure, solidify a positive reputation, and more.
In order to secure earned media mentions, brands need to focus on who they’re targeting.
This requires research and lucky for you, we’ve compiled the top newspapers, TV stations and radio stations in the Golden State.
Here’s a list of the top media outlets in California.
Top Newspapers in California
Los Angeles Times / Los Angeles Times en Espanol (Los Angeles)
Los Angeles Daily News (Los Angeles)
San Francisco Chronicle (San Francisco)
The San Francisco Examiner (San Francisco)
San Jose Mercury News (San Jose)
The San Diego Union-Tribune (San Diego)
Orange County Register (Orange County)
The Fresno Bee (Fresno)
The Sacramento Bee (Sacramento)
Santa Barbara News-Press (Santa Barbara)
Top TV Stations in California
KTLA (Los Angeles)
KPIX-TV (San Francisco)
KOVR-TV (Sacramento)
KCBS-TV (Los Angeles)
KABC-TV (Orange County)
KSWB-TV (San Diego)
KTVU (San Jose)
Top Radio Stations in California
KLQV-FM (San Diego)
KTNQ-FM (Los Angeles)
KSOL-FM (San Francisco)
KBRG-FM (San Jose)
KRXQ-FM (Sacramento)
Now that you have a list of the top media outlets in California, what’s your next move?
The next step in the earned media process is putting this information to work.
To do so, you’ll need to dig a bit deeper to pinpoint the people behind the publication.
Who writes about your industry? What’s their contact information?
These seem like basic questions but uncovering these details can be difficult and this is where a media database can help.
What’s a Media Database?
A media database is a directory that consists of the contact information of individual members of the press.
These contacts can include journalists, producers, editors, reporters, social media influencers, bloggers, and many other titles.
Typically, these databases will include relevant email addresses, phone numbers, social media handles, and any other contact information that can be used to engage individual members of the media.
Our Data, Your Opportunities
Our Media Database empowers our clients to target and pitch the right journalists to make a bigger impact with their next press release and PR campaign.
A subscription to our Media Database provides access to a comprehensive repository of 800,000 media contacts that are updated in real-time through a blend of technology and human-centered review.
In our Media Database, users are able to refine their searches with filters that include:
- Beats will cover the industry you are trying to target.
- Media Types include journals, newspapers, TV, magazines, blogs, radio, and more.
- Role covers the person’s duty at the outlet. This could be a journalist, reporter, editor, and more.
- Coverage will allow you to select what type of media you’d like to look for including local, national, international, or regional.
- Location allows you to select the geographical areas you’d like to focus on.
Personalization is the first step in empowering the Media Advantage which is greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Newswire’s Media Advantage Platform (MAP)
The MAP is a full-service media and marketing communications program that turns owned media into earned media opportunities to accelerate business growth.
When clients join the program, they’re paired with our experts who customize a media and marketing communications plan and handle all campaign production, delivering a cost-effective solution and unbeatable value.
As part of the MAP, our clients have access to our Media and Commercial Databases in addition to our suite of press release distribution services that include:
Press Release Distribution
Press releases are distributed to thousands of trusted media outlets to help our clients gain greater brand awareness with their target audience.
Campaign Management
Plan, launch and track media and marketing programs throughout the life cycle of integrated campaigns.
Media Watch
Keep track of online content that mentions your brand, your competitors, and relevant news/trending topics within your industry.
Media Room
An online informational hub where a brand’s content is hosted. Can include news articles, press releases, blogs, social media posts, videos and more.
Analytics
Collect and evaluate unique data points to help your company understand the impact of your campaigns and empower the next steps.
If you have any questions about our Media Database or need additional support, contact us today!
