Tips for Hiring a Social Media Monitoring Agency
Social media monitoring is an important part of your marketing strategy. A good monitoring service will be able to tell you how your social, influencer branding, and PR initiatives are working. Social media monitoring, for market research, allows you to do many things. You can stay ahead of your competition, provide outstanding customer service, and identify opportunities. Being that social media monitoring is an integral part of success, many companies choose to outsource it. Before you hand over your social media monitoring reins, make sure that you’re hiring the best agency for the job.
1. Make Sure They Know Your Industry
Let’s start by saying that in many cases, social media monitoring falls under the “social media management” title. So if you’re hiring someone to monitor your social media, you’re also hiring them to manage it.This entails posting, responding, engaging, and cross promoting content. By doing so they should be able to identify new opportunities for your company. To ensure you’re hiring the best person or agency for the job, it’s nice to know they have experience in your industry. Why? Because different tactics work for different industries.
2. What Performance Indicators Do They Use?
The next question to ask is what key performance indicators (KPIs) they use. You want to know how they’re going to measure the success of your social media marketing campaigns. You’ll want, at a minimum, for them to look at metrics like new leads, reach, engagement, replies, mentions and retweets, reposts, and traffic.
3. Can You Afford It?
Outsourcing the management and monitoring of your social media can be expensive. Take a look at your options. You may not want to hire entirely on cost; you want quality results. However, you also need to make sure there is a return on your investment.
4. Ask for Examples
When hiring someone, make sure you have the opportunity to look at their past efforts with similar companies. They need to be able to show you a pattern of success within your industry. If you were hiring a writer, you’d ask for samples of their work. Do the same with your social media professionals.
5. How Many Clients Are They Currently Working With?
This question can also be phrased as, “how much time will you spend on my company each day or week?” You want to make sure that you are a priority with your agency and that they’re not spread too thin. Additionally, it’s a good idea to know how many people are on their staff. If they have two managers and 40 companies, the odds are good that you’re not going to get the attention you deserve or are paying for. Outsourcing your social media monitoring is a great way to make sure you’re putting forth a complete effort.Social media is a must if you want to be competitive in today’s market. Monitoring can help you make it easier to get into the space and ensure the job is getting done. Without having media monitoring on your “To Do” list, you have time to focus on other areas to grow your business.
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