The Importance of Sending Out a Media Pitch
A media pitch is sent out to the media, notifying them about an update in your company. You want them to think that it’s newsworthy enough to write their own story. This allows your story to reach a larger audience v. getting it out on your own. Dive into the details of a media pitching and learn how to perfect a media pitch to get more coverage.
This is not the same as writing a press release.
A press release can get picked up on its own and run as a news piece in its entirety.
A media pitch provides information to relevant media outlets and contacts suggesting how and why their audience would be interested in what you have to offer. This pitch is often associated with a special event or accolade related to your business. In short, you want to convince the contact to write something about you, your company, or your newsworthy information.
Why is this important?
- Give More Life to Your Press Release:
- News stories can extend the “Life” of a press release
- News stories can extend the “Life” of a press release
- Get Your Story Out to New Audiences:
- New media contacts who pick up your pitch and share it with their audience gives you more exposure
- Expand your horizons and get the word out to more people
- Add to Your Existing Network:
- How? Think about how many social media news stories you may see and/or click on, and then like the page that posted the content or that are tagged in the post. Each time you do that, you become an audience member for that page.
While press releases are important on their own, it’s just as important to use that same content and craft a unique, compelling media pitch to keep that story going. Small businesses can gain a lot of exposure and a larger audience by perfecting this public relations piece for their business.
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