Should You Hire A Pro To Write Your Press Release?
You’ve decided to add press releases to your marketing and promotional strategy. While you know it’s the right step, it’s probably another task to add to your long list of things that need to be accomplished. One solution is to hire a professional writer to create your press releases. Let’s take a look at the pros and cons of taking this step.
A Well-Written Release
Of all the different types of content to write, press releases can be one of the most difficult to master. They have a rigid structure. They also need to be compelling and interesting while focusing on facts. It’s a tough balancing act. When you hire a professional press release writer, you are able to publish and distribute press releases that get the job done.
It Does Cost Money
A professionally written press release usually costs between one hundred and four hundred dollars. If you’re looking for a release that has all of the bells and whistles, like a social media release, then you’re looking at the top end of that range. They cost a bit more to write than regular web content because they’re more challenging to write. However, a well-written press release can be worth the financial investment when you grab the media’s attention and begin driving more traffic to your website.
Time Saving
Outsourcing is an effective and efficient way to operate a business. It allows you the time to focus on business building and revenue generating tasks. The tasks that are most often outsourced include specialty tasks like graphic design, website development, and writing. If you’re not a writer, you can save time learning how to write a press release by outsourcing the job. If you have a virtual assistant, they can take care of the press release distribution. You’re able to embrace a new and powerful marketing tactic without spending your valuable time.
Media Connections
Professional press release writers often have inside information and media connections that can help you with your press release strategy. They can be a valuable source of information to help you reach your goals more quickly.
The decision to hire a professional press release writer isn’t a light one. The best suggestion if you’re on the fence is to give press release writing a try. If you find that it takes too much time or if your press release doesn’t get the results you want, then hire a pro to write your future releases.
