Press Releases for Solo Entrepreneurs
When you’re starting a business or running a business by yourself, you have many responsibilities. These responsibilities range from creating your products or services to selling them. You’re the administrative assistant, the CFO, the technology support team, and everything in between.
One of your biggest responsibilities as a business owner is to market your business. There are many different marketing tactics that you can leverage to accomplish that goal. And of course, it makes good business sense to focus on the tactics that will have the biggest results. Let’s look at some ways that you can leverage the press release to mark market your business.
New Products or Services
Anytime you launch a new product or service is a perfect opportunity to issue a press release. Press releases have to be newsworthy, so focus on the benefits of your new product or service. Don’t forget the press release has appeal to both the media and your audience. Talk about new package pricing or promotions in a release. It’s an opportunity because it is new, and because people have the opportunity to save money.
Case Studies
A case study is a document that showcases a success story – how someone successfully solved a problem using your products or services. Anytime you have a good client relationship, ask them to participate in a case study. Ask to interview them and follow the simple case study formula. What was their problem, why hadn’t it been solved, and how did your products or services help them achieve success? Then, each time you publish a case study, also publish a press release to promote it.
Opt-In Offer
An opt-in offer is the tool that you used to motivate people to sign up for your email list. It’s something that has to be delivered via email. This means that generally an opt-in offer is a report, eBook, home study course, video series, webinar or even checklists, worksheets, and templates. As soon as you publish your opt-in offer, also publish a press release to promote it. You’ll grow your list more quickly and increase awareness of your brand.
Partnerships
Anytime you partner with another company or another business owner, it’s an opportunity to issue a press release announcing your partnership. Talk about the benefits of the partnership, what the partnership has to offer your audience, and how it’s going to change your business.
Changes to Your Business
Finally, anytime you make a significant change to your business, consider issuing a press release. That includes rebranding, updating your website, or adding a business model. Solo entrepreneurs can use all of the marketing leverage available. And you don’t have to wait until you’re a large corporation to use the press release. Press releases offer an abundance of opportunity to market your business. Look for those opportunities, create them, and enjoy the marketing power of this simple tool.
