Press Release Tips for the Fitness Industry
If you own a fitness company then you know that you have competition. It’s a competitive industry. Whether you sell product, services, or information – it doesn’t matter. Your marketing likely plays a key role in how you prosper. Any additional marketing tools and tactics that you can successfully integrate, the better. The following tips will help you make the most of one key marketing tool; the press release.
1. Credibility Matters
When everyone professes to be a fitness expert, it’s important to establish your credibility. This is what will help people, and we’re talking about the media here as well, as your prospects, trust what you have to say. And we buy from people we trust. To ensure your news and your press release are taken seriously, focus on establishing credibility. You can accomplish this in several ways:
Facts and figures – back up your information and news with hard data, and cite your sources.
Professional language – Avoid using jargon, hype, or any language that may sound like you’re trying to sell rather than trying to inform. A press release is a structured marketing document and it’s used by the media. Represent yourself the way you want to be perceived.
Supporting materials – Link to materials that support your news to further engage readers. Bring them to your website, include video, charts, and supplemental documentation like case studies.
2. Capitalize on News
Research, studies, and even government recommendations change all the time. You can use this information to your advantage. For example, when a new recommendation about HIIT training comes out, you can leverage that information to launch or promote a current HIIT program that you offer.
And back to the credibility issue for a moment, leveraging news and research can help position you as a knowledgeable expert. You can tap into credible research resources and make them your own.
3. Remember What Makes You Unique
Your press release is a structured document, but that doesn’t mean you can’t communicate your brand’s unique voice and personality. You can accomplish this through video, photos, and any supplemental material that you share. You can also accomplish this through quotes. Interview your current customers. For example, if you’re issuing a new release about an HIIT program, then interview a few members of that program. Use those quotes to help connect with your reader, demonstrate the value of the program, and add personality to your news release.
As a member of the fitness industry, you can use press releases to drive traffic, brand your business, build awareness and more. There are numerous opportunities to write and distribute press releases. Keep these tips in mind to get the most from your efforts.
