Press Release Writing Tips

Every year, around four million new book titles are published.   With four million new books in circulation, standing out can …

Tax season is underway and from now until April 15, people all over the country will organize their information and …

News hooks are what grab the media’s attention enough to want to learn more. So how do you develop an …

Have you ever felt like when you cross an item off your to-do list, another gets added? And then, things …

Sleepless nights. Countless meetings. Doubts. Excitement. Passion. Progress. Setbacks. All of these elements and more have led to the culmination …

Did you know the average person’s attention span is 12 seconds? That’s right – just 12 seconds. That short amount …

Where do press releases get distributed? That’s a popular question and the short answer is press releases get distributed on …

Spoiler alert: Companies of all sizes and industries can benefit from consistent and strategic press release distribution.  Sorry for the …

There’s a common misconception that press releases are, for lack of a better term, boring. People may feel this way …

As a kid (or even as an adult – no judgment zone) when someone told you something you already knew, …

Does your company have a holiday marketing strategy? Whether your answer is yes or no, in order to capture the …

This article was updated in November 2021. Understanding how to write a press release summary is a valuable piece of …