Everyone wants to get free press coverage these days to stand out from the competition. The trouble is that very …

A blogger outreach strategy can be one of the best ways to get your business, brand and products in front …

If you’re like most people, you probably shy away from the idea of approaching a complete stranger in the hope …

There are a number of best practices when it comes to blogger outreach. The first is to understand why bloggers …

There are a number of proven ways to create a strong blogger outreach campaign. Here are the main ones. Do …

Almost every well-informed online marketer knows press releases are an effective way to showcase a business. However, many business owners …

There are many ways to get your press release into the hands of media channels, reporters, news outlets and your …

A well written press release can gain media attention for your company. If the story is right, and the news …

When exploring press release writing and best practices, you may hear a lot about branding. Branding is important because it …

There are many facets to a good press release marketing strategy. The first and foremost is to make sure that …

After spending considerable time, energy, and money on your press release, you want to make sure that you actually achieve …

Ah, the dreaded elevator pitch. It’s a concept that can make many marketing professionals and business owners riddled with anxiety. …