How to Improve Your Press Release Writing Style
Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. …
Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. …
Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what …
Journalists can play a significant role in the success of your company. You ideally have two strategies, which also ideally …
When working on your company’s press and publicity, it’s important to focus on strategy. Many marketing professionals work quite hard …
The time you spend connecting with the media is valuable time. You want to make the very most of it …
Pitches don’t always work out. In fact, they’re unsuccessful more times than they’re successful. Yet, they’re also part of the …
You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to …
Journalists have a job to do. They have to report the facts. However, the media is also competitive, which means …
A press release has many components. In addition to the lede and headline, one of the most important elements is …
One of the downsides of structured content is that there is a format or a structure that you have to …
Press releases aren’t easy to write. Sometimes you’re in a writing groove and feel like it’s all coming together, and …
Do you have a company newsroom? No, we’re not talking about a physical newsroom, we’re talking about a virtual one. …