What Is Bought, Owned, And Earned Media?
When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety …
When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety …
There are many significant reasons why companies hire their own PR expert, or outsource to a firm. PR, press and …
Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you’re …
Earned media is one of the fastest growing forms of marketing, and there’s a good reason why. Consumers are general …
Press releases get a bad rap. People generally don’t want to read them, and while it’s great that the media …
Press and public relations can be an expensive marketing strategy and tactic. But it doesn’t have to be. If you’re …
Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media …
Looking to grow your business? Who isn’t? If influencer marketing isn’t in your marketing mix, you’re missing out on a …
Identify Your Goals What do you want to accomplish with your influencer marketing plan? Be specific. No plan will be …
Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. They …
Influencer marketing is the process of initiating and building relationships with industry influencers. The goal, generally, is to get brand …
When you distribute your press release you have a variety of options. You can share it on social media, publish …