Capturing journalist attention is crucial in securing earned media mentions for your brand.   In this blog post, we share tips …

What is AP Style? For anyone unfamiliar, AP Style stands for Associated Press Style and refers to the standardization of …

Social media has undeniably transformed the marketing landscape, however, press release distribution remains a vital component in helping brands share …

Now more than ever, media outreach is a pivotal piece of the puzzle for brands of all sizes and industries …

One of the most overlooked functions of a press release is to drive traffic to a webpage. Most often, press …

Did you ever read a press release and think to yourself, something’s missing? Those unfulfilled feelings are likely a byproduct …

Press releases are a staple in public relations strategies. They serve as formal announcements to the media and public about …

With an almost incomprehensible amount of content at our fingertips, consumer attention is at a premium.   And finding ways to …

Congratulations! You just landed a media interview and right now, you’re probably feeling a mix of excitement and nerves. That’s …

Content marketing is a powerful tool that enhances a brand’s search engine optimization performance (SEO), creates brand advocates, encourages social …

One of the keys to success in public relations (PR) lies in the choice of tools. These tools include press …

When it comes to media outreach, does it ever feel like you’re at the base of the mountain? You can …