Media Outreach

At first glance, it may seem obvious that content marketing is more creative than it is analytical. However, it can …

You launch campaigns, send emails, and create strategies with one goal in mind – getting the attention of the media. …

Have you ever received an email from a friend or colleague that stands out in your email inbox? It might …

We’ve talked about a star athlete. We’ve talked about a famous rapper. It’s time to see how a technology pioneer …

In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and …

Brand activism is when a company takes a stance on a cultural or political issue that is relevant at a …

If you are managing your own outreach campaign, there are a few things you should know before you start selecting …

Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …

If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …

Hurry! You have a last-minute PR announcement that is sure to make ‘Breaking News’ in your industry. Who do you …

Reaching out to the media can be a strenuous, drawn-out task most people need to plan for weeks, or days …

Journalists and reporters are busy by nature. They are always searching for their next story, and businesses are always trying …