Marketing

Client Overview A local Squeeze franchise owner was gearing up to open her first location in Sarasota, aiming to create …

For small businesses, success often hinges on how well they connect with their audience. While marketing and advertising play key …

Congratulations! You just landed a media interview and right now, you’re probably feeling a mix of excitement and nerves. That’s …

Content marketing is a powerful tool that enhances a brand’s search engine optimization performance (SEO), creates brand advocates, encourages social …

If you’re using press release distribution to spread your company’s news, you want to make sure you get your money’s …

When you think of a small business, odds are the classic “mom and pop” shop comes to mind. They’re the …

It’s reported that 31 million people in the United States are entrepreneurs. That’s 31 million people chasing their dreams on …

Aside from being days of celebration, holidays serve as excellent opportunities for brands to create relevant content.  Whether the occasion …

In many ways, a brand’s success with customer engagement is similar to a sports team’s success. The brand needs to …

Brand authority creates a level of trust that helps companies stand out from their competitors to capture the attention of …

Does your company have a holiday marketing strategy? Whether your answer is yes or no, in order to capture the …

There’s an unsuspecting, underutilized weapon already lurking in each company’s media, marketing and communications toolkit, and Newswire is helping clients …