Is a Wire Service Worth It? 4 Benefits
If you’ve found yourself going back-and-forth on whether a wire service is right for your brand, you landed in the right place.
In this blog post, we explore how a wire service can significantly enhance your company’s message, boost your online presence and make the daunting task of capturing consumer attention manageable.
What is a Wire Service?
Does it ever feel like you’re spinning your wheels? There’s constant effort but no progress.
You’re not alone. Plenty of companies feel that way, but you don’t have to stay stuck.
There’s a way to move you in the right direction and a wire service can be the push you need.
A wire service is an established marketing tool that propels your brand’s news directly to pertinent media contacts and your intended audience.
If you haven’t tried press release distribution yet, now is the perfect opportunity to tap into your brand’s potential.
4 Advantages of Leveraging a Wire Service
Here are the top five advantages of using a wire service:
Increased Visibility
When it comes to attention, you want to make it easy on your audience and the media to find you.
Press release distribution provides the spotlight you need to illuminate your brand.
That’s because when you send a press release through the wire, you’re sending it via segmented and strategic distribution channels that help you reach your audience.
For example, Newswire’s network includes thousands of media outlets, from newspapers and magazines to TV stations and online publications.
You can explore our press release distribution options here.
Strengthened Credibility
Credibility is a foundational piece of success for your brand.
When you have it, people want to work with you. When you lack it, people want to work with your competition.
Working with a reputable wire service like Newswire can help you build and strengthen your credibility.
We’re proud to offer press release distribution services with a proven track record of helping companies distribute the right message to the right audience at the right time.
“Without a solid distribution network of our own, Newswire’s broad reach and detailed analytics make it easy for us to show our clients that their PRs are reaching millions and catching media attention!” – Jena H., Owner and Validated G2 Reviewer
When you share your news with a trusted wire service and through credible networks you better your chances of building and strengthening journalist relationships that can lead to more media coverage.
Improved SEO
Media outlets frequently use wire services as sources. So, when your press release is published on a reputable wire service’s site, your content can be indexed by search engines and appear on the search engine results page (SERPs).
When you send out a press release, more people can learn about your brand and visit your website, increasing organic traffic.
And, last but certainly not least, press releases can create backlinks that improve your site’s authority which can elevate your rank for specific keywords.
Cost-Effective
Press release distribution can help you expand your reach without hidden costs and the hefty price tag that’s often associated with paid ads.
At Newswire, we offer various press release distribution options to support your goals.
Press Release Template
Are you new to press release writing? Don’t worry, we’ve got you covered with our template. We provide you the proper press release format and prompts to ensure you include the most important details of your news.
Download it now and start crafting effective press releases that get noticed!
