How To Write An Effective Media Release Boilerplate
The boilerplate for a media release can be defined as a template of information about who your company is and what you do. It provides essential information for journalists and provides a context for the content of your press release.
A good boilerplate helps you present a consistent image of your brand and helps you tell a compelling story that will enable those who encounter your brand to feel as though you are worthy of paying attention to and doing business with.
A good boilerplate also saves you a lot of time. You don’t have to keep creating new marketing material all the time. All you have to do is copy and paste it at the end of each press release.
The secrets of a good boilerplate
An effective boilerplate should be clear and concise, using ordinary language, rather than industry jargon or marketing hype. It should be interesting and convey the story of your brand in just a sentence or two.
It should also include your contact information for media representatives to follow up with you, and a call to action pointing readers to a particular URL to learn more.
A boilerplate template to try
Here’s a template for an effective boilerplate. Answer the following questions:
1-What is the name of your company?
2-What does your company do?
3-What kinds of products and services do you sell?
4-Why do people need your products and services?
5-In what way are you different from your competitors?
6-What is your business mission?
Formatting
Your boilerplate should be about 100 words long and also contain keywords related to your niche or industry.
Contact information
The second part of the boilerplate will include contact information:
- Mailing address (if any)
- Email address
- Phone
Call to action
What do you want readers to do after they have read your press release? Set a goal for your press release and then match the call to action to the goal. For example, if you want more subscribers, your call to action might say, “Visit URL for your free ebook about X topic.”
Awards and recognitions
IF you have won any awards or gained special recognition in your niche or industry, mention them in the boilerplate.
Keep your boilerplate current
Review your boilerplate every few months to make sure that it contains the most up to date information about your company.
A boilerplate example
Here’s a boilerplate example you can model your own on. Personalize it with your own information.
NAME OF COMPANY is a TYPE OF BUSINESS founded in YEAR. We offer/sell/service clients who need X< Y, and Z. We specialize in A, B and C. Our business mission is to D, E and F. Please contact us at URL to learn more about all we can offer.
ADDRESS
Please contact us at EMAIL or PHONE if you would like more information about this press release.
If you get stuck writing your boilerplate, just think of it as your “elevator speech” that you would give in person if someone were to ask what you do for a living, and what your business does. Keep it short and sharp and it will be sure to impress.
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