How to Write an Effective Crowdfunding Press Release
A successful and effective crowdfunding press release could mean big things for your crowdfunding campaign and new business. A powerful press release can go viral. It can also grab the attention of mainstream media and launch your campaign. Here’s how to turn your story into an effective release.
Answering the Three Why’s
Before you put pen to paper or fingers to keyboard to write your press release, you have to have the answer to three key questions. They are:
- Why should they open?
- Why should they care?
- Why should they share?
Let’s look at these questions in a bit more detail.
Why should someone open your press release and read it?
We’re talking, primarily, about the headline. There are many components to a press release including quotes, call to action, and so on. However, no one will see those if the headline doesn’t motivate someone to read it. Think about this, when you distribute your press release, the first, and often the only thing that people will see is a headline. If the headline doesn’t do its job, then they’ll move on.
So, what goes into a good press release headline? It needs to be short, specific, and leave people wanting more. For example, “new product solves problem for billions of cancer sufferers.” Read press release headlines and pay attention to the ones that work and the ones that don’t. You’ll quickly get a feel for what an effective crowdfunding press release headline should look like.
Why should they care about the information in your press release?
Here is where you answer the questions, who, what, where, when, and why. Start by answering the “why” question. Why should they care? What’s in it for them? This is the foundation of your press release. Then focus on answering the who, what, and where. The details are the meat of your press release. Get right to the point in the very first paragraph. What news are you sharing and how does it impact people. Give the details (that’s what reporters want and need).
Why should they share the information?
If you take care of the first two steps/questions, then this step is much easier. The “why” they should share will be apparent. They’ll be helping other people, sharing valuable information, and spreading the word. A crowdfunding press release that is succinct (no more than one page) and valuable will be shared more often. Additionally, make sure that it’s visually interesting and easy to share. Images and social share buttons can go a long way to help your cause here.
Crowdfunding press releases can make a significant difference in your finances and your launch. It’s an important tool to use in your marketing and to help you get your company off the ground. Spend time crafting a quality press release that represents your company and products in the best light. Then distribute that release and get it into as many hands as possible.
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