How To Leverage Social Media After Your PR Coverage
You’ve worked hard to get the media to cover your company. From building relationships to sending out press releases, you have put in the effort to make your company known.Once you’ve got the coverage you’ve worked hard for, you want to make the very best of it. You want to promote the heck out of your PR coverage. One of the tools at your disposal to obtain the biggest PR bank for you buck, is social media. Let’s take a look at how you can use social media to make the most of your press.
1. Share Your Press on Social Media
It sounds like an obvious step, yet so many companies simply forget. If you’ve issued a press release, you can and should link to that release on your social channels. You can, to be transparent, include the hashtag #pressrelease in your description. This way people know they’re clicking on a release.
You can also share quotes and interesting points from the release as tweets or other short content posts and link to your press release.
When you gain media coverage, share your story across all social media platforms! Again, share a direct link to the article on your page. Also, share quotes and interesting points from the article. Get people engaged and excited about your press. Encourage them to share, comment, and repost.
2. Consider Advertising
Timing ads with media coverage can help you gain more traffic, sales, and attention from your audience and customers. You’re already getting coverage, why not take advantage of it and put your company’s products or services in front of the people who are reading about you?
3. Engage with Influencers
Just like advertising is a way to capitalize on your new exposure, it’s also a fantastic time to take the next step with social media influencers. Let them know about your coverage and pitch an idea to them. Maybe they can promote your products or services. Maybe they can mention your business, share links, or partner with you for a promotion or new offer.
Press coverage and new PR is an exciting time. You’re getting the results that you worked so hard for. Don’t take too much time patting yourself on the back for a job well done. Instead, leverage the momentum into more sales, exposure, and connections. It’s the ideal time to take your business to the next level and get more PR and profits. To that end, it makes good sense to have systems and a plan in place so you’re ready when you do get that coverage you’ve been working so hard for.
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