How to Issue Your Press Releases on Facebook
There are nearly 3.1 billion active Facebook users worldwide. This means there’s an opportunity to issue your press releases on Facebook and attract more attention to your news and brand.
In this blog we’ll cover:
- Why you should consider sharing your press releases on Facebook
- 5 tips for writing engaging Facebook posts
- Ways to track your posts performances
Can you post a press release to Facebook?
Yes, you can post your press release on Facebook.
It’s an effective communication channel between brands and their target audience.
Once your press release hits the wire, it’s your job to give it extra legs with additional promotion.
Posting it to Facebook is an excellent strategy.
Read Social Media Press Releases: A Comprehensive Guide (Examples Included) for actionable tips on how to turn your press releases into a Facebook posts.
Why should you post a press release on Facebook?
As we’ve touched on, there’s consumer attention, and lots of it on Facebook.
This gives brands additional opportunities to share their news, expand their reach, and attract their target audience’s attention.
Sharing your press release on Facebook doesn’t require an intense strategy or time commitment.
It can be as simple as pulling a quote or highlighting an important statistic, using that as a teaser in the caption, pairing it with a relevant image, and including a link to the full press release.
In addition to the expanded reach, sharing your press release on Facebook is cost-effective.
It’s a free platform, and despite the minimal time investment, posting on Facebook is an inexpensive endeavor.
5 tips for writing engaging Facebook posts
Here are some quick tips you can use to write engaging Facebook posts.
- Less is more. Shorter posts tend to perform better.
- Add visuals. Attention-grabbing graphics or video relevant to the main message of your press release can increase engagement.
- Punctuality. Once your release hits the wire, share it on Facebook.
- Ask questions. When applicable, pose a question to your audience and encourage them to engage in the comments. This expands your reach.
- Provide value. That’s an overused suggestion, but when drafting Facebook caption copy, you want to make sure users gain something from consuming it. Share a helpful tip, statistic, or some useful information or insight your audience will appreciate.
Track the performance of your posts
Just like with any marketing initiative, you’ll want to track your performance. Being aware of how your press release posts perform on Facebook will help you make the most of this promotional tactic.
Facebook’s insight tools give you a high-level overview by sharing data on the post’s impressions, reach, and engagement metrics.
- Impressions – The number of times a post/ad is displayed on a user’s screen.
- Reach – The number of people who saw your post at least once.
- Engagement – This includes reactions, clicks, comments, and shares on the post.
To review this data on individual posts, head to your newsfeed, and on the post you’d like to analyze, click “See insights and ads.” A pop-up with that post’s impressions, reach, and engagement metrics will appear.
If you want more data, click on the Meta Business Suite option on the left-hand side of your profile page. From there, click Insights. You view daily/cumulative data and so much more.
