How to Gain Social Traction for Your Press Release
Social media has a lot to offer an organized company. It can be not only an effective stand alone marketing tactic; it can also integrate well with your other marketing tactics. Many companies already have an organized social media marketing plan.
It embraces their blog and much of their sales and marketing content. It might even already integrate with email marketing as well. However, few companies are leveraging social media for their press release marketing.
In a very specific and strategic way, you can gain social traction using your press releases. Let’s take a look at a few examples of how to get it done.
- Snippets of Information. Some social sites, like Twitter, are ideal for sharing short snippets of information. We’re talking about facts, data, research results, quotes, and information bytes. Your press release is packed with these opportunities.
For example, you might distribute your press release via a distribution service. You can then tweet facts and quotes from the release and link to it. You’ll drive traffic to the release, increase awareness for your company, and ultimately you’ll increase engagement on social media and with your business.
- Credibility, Influencers, and Authority. You can also create social media posts that call attention to your press release when it’s covered on other news sites. For example, after distribution you’ll be able to track the media outlets that are sharing your news. You can then create posts to celebrate that coverage.
If Google News picks up your story, you can write a quick post and say “as seen on Google News” to add credibility and authority to your company and information. Again, it drives traffic, builds engagement, and strengthens your social media marketing efforts.
- When publishing a press release, make sure to put social media friendly features in the release. These features include, but aren’t limited to, social sharing buttons, images, video, and other multimedia that’s readily accessed on social media, and your own social media channels. If you’re on Facebook, then make sure your Facebook url is in the release. Make sure all your social media urls are in your release.
Finally, you might consider publishing your press release right on social media. For example, you can publish the press release on Facebook. If you have a Facebook business profile with multiple tabs then you might create a media tab. Make sure that your release is clearly identified as a press release so your readers and followers know what to expect.
Integrating your social media and press release marketing helps you make the most of these two powerful marketing tactics. A few simple steps can provide better results each time you issue a news release.
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