How Often Should You Issue a News Release, And Other Common Questions

Do you have questions about press release marketing and how to use them to build your business? You’re not alone. There are some common questions that people have, so let’s take a look at them and the answers.

While many people want a magic answer, for example, “You should issue a press release once a month,” that’s the wrong approach. The right answer is that you should issue a press release whenever you have news. The key here is to broaden your mind around the definition of “news.” Think about whether the information you want to share is relevant and important to your community of prospects and customers. Would they care about the information? If the answer is yes, then you should issue a press release.

When Should I Issue a Press Release?

Press releases that announce promotions, products or new services should be timed so that the information in your release coincides with your schedule. It can be a bit of a balancing act. You have to align your schedule with that of your distribution service and launch. If you’re announcing industry or company news like a merger or a special report, then issue that news right away. Now, people often want to know if there’s a best day or a best time to issue a release. The answer is generally, no, there is no perfect day or time to get your news out there. However, you may also want to look back at your previous press releases and explore when you released them and what the results were. Tracking your results will help you get a clearer picture on the best time for you.

How Far in Advance Should I Issue a Press Release?

When you issue a press release depends on your goals. For example, if you are issuing a press release to drive traffic to a sales page then you may want to issue the press release to be distributed the day of or the day before a launch. If you want to get coverage for your news in your local paper, then you’ll want to research their deadlines and make sure they receive your release in enough time for them to write the story.

Should I Use a Press Release Distribution Service?

The answer to this one is easy. Yes, you should use a distribution service. If you want to get your press release into the hands of the media, then this is the tool to use. However, you should also choose key media representatives and submit your release to them personally (ideally before you distribute it worldwide). The key to using a distribution service is to choose one that reaches the media outlets that you want to connect with. Also look for services that offer social media features and analytics.

Hopefully you’re now a bit clearer on some of your most pressing press release marketing questions. News releases are a valuable business building tool. Make sure to add them to your marketing plan.

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Anthony Santiago

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.