How Bloggers Can Use a Press Release to Grow Their Business
Want to grow your blog, but not sure how? Why not take a look at one of the most effective content marketing tools available to both online and offline business? You may be surprised with the results you can get from writing and distributing a press release.
New Research
As a blogger, you probably have insight into a specific niche. And you may even occasionally question or engage your audience to learn more about that niche. For example, a sports nutritionist may survey their followers and readers, and learn that one in ten feels like they’re not getting enough sleep. This qualifies as new research and is a terrific reason to issue a press release. Of course, it’s always a good idea to pull together the new research into a report that’s downloadable and to offer some type of solution.
New Information
Bloggers often publish information products. They may create reports, case studies, white papers, and ebooks. You may also create an online course or host a webinar. Anytime you have new information to share with your audience, consider issuing a press release. This not only helps you grow your business, but it ensures that your information reaches the largest potential audience. You’re able to offer value and assistance to more people.
Awards and Accolades
Win a Webby? Gain an endorsement from a notable person in your industry? Receive any type of award, accolade, or endorsement and it is a good opportunity to issue a press release. Of course, the award in and of itself isn’t necessarily newsworthy. You have to make sure your information is relevant, timely, and valuable to your audience. Find your angle. How does your award benefit your audience? Not sure, make it beneficial to them. Hold a “We won a webby” sale.
To Announce a New Product/Service/Business Model
Are you adding something to your business or making a change? This can include anything from a new product or service to a new website design to a new business model. Adding a membership or subscription-based service? Issue a press release. Hiring a new product development team? Issue a press release.
Keep in mind that any press release has to be newsworthy. That means it has to be relevant to your audience and therefore relevant to the media. And of course, distributing your press release is easy. Pitch it to a few key media reps. Distribute it with a press release distributions service. Share it on social media, email it to your list, and publish it on your blog.
Blogs can and should leverage many different marketing tactics to grow and prosper. If you’re not looking at press releases as a viable and effective option, you may be missing out on a key opportunity. Add them to your content marketing strategy today.
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