How Affiliate Marketers Can Use a Press Release to Grow Their Business
Affiliate marketers are always on the lookout for new customers and more traffic. They generally spend the bulk of their marketing on content and promoting that content. Unfortunately, many affiliate marketers overlook the power of other marketing tactics like the press release. This is a mistake; there are some very real and powerful ways an affiliate marketer can use a press release to grow their business.
New Partnerships
The name of the game for many affiliate marketers is traffic. The more traffic you have to your website, the more clicks and the more potential conversions (and profits). When you partner with a new company or person, it’s an ideal opportunity to issue a press release. For example, let’s say that you’re an affiliate marketer in the sports nutrition niche and you partner with a personal trainer. This is newsworthy to your audience when you position the information correctly. You might focus on the partnership, or a stronger press release would highlight the problem that your partnership solves and the benefit it offers your audience.
New Information
Many affiliate marketers make their money from information. Not necessarily from selling information, but from sharing valuable information. Links to products or services are often embedded in the text of the content. When you have a new report, new webinar, or other new information product to release, it’s newsworthy. Issue a press release announcing the new information. Share how readers can access the information and talk about the problem that it solves.
Charitable Causes
If you host an event or are sponsoring a promotion that embraces a charity or cause that is near and dear to your heart, then issue a press release. Doing so helps build awareness and credibility for your brand. It also draws attention to your cause. For example, if you sponsor a local little league team, or you are running in a 5K for pancreatic cancer, issue a press release. Talk about the 5w’s; who, what, where, when, and why.
Changes in Your Business Model
Finally, if you make any changes to your business or business model, issue a press release. That can be anything from an updated website to adding a forum or membership service. Let your audience know what you’re doing, how it benefits them, and don’t forget that it has to be newsworthy. Always focus on the problem that you’re solving.
Press releases can be an effective and integral part of your affiliate marketing business. Leverage the power to increase awareness, drive traffic, and boost your brand in the marketplace. Keep in mind that today’s press release can be shared on social media, picked up on media channels, shared by bloggers and so much more.
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